BMAN30022
Strategy
10
Semester 2
Undergraduate
Level 3
Karl Taeuscher
Unit coordinator
Alliance Manchester Business School
1
FHEQ level (Framework for Higher Education Qualifications) ' Last part of a Bachelors '
European Credit Transfer & Accumulation System Rating : 5.0
<div class="flex flex-col text-sm pb-25"><article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&:has([data-writing-block])>*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-69a8a43e-0ca0-8393-9b73-271eaedb1aaa-0" data-testid="conversation-turn-36" data-scroll-anchor="true" data-turn="assistant"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm/main:[--thread-content-margin:--spacing(6)] @w-lg/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] @w-lg/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow"><div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&]:mt-1" data-message-author-role="assistant" data-message-id="c264aa10-438c-4b3e-8092-f21f1d5437c2" dir="auto" data-message-model-slug="gpt-5-3"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[1px]"><div class="markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling"><p>This course provides a foundation for understanding key approaches to strategic management. Students will learn about the tools and concepts used to analyse firms’ competitive environments, evaluate strategic options, and make decisions that allow firms to create value and develop a sustainable competitive advantage. Through real-world business cases, students develop analytical and problem-solving skills essential for strategic decision-making.</p></div></div></div></div></div></div></article></div>
<div class="flex flex-col text-sm pb-25"><article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&:has([data-writing-block])>*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-69a8a43e-0ca0-8393-9b73-271eaedb1aaa-0" data-testid="conversation-turn-36" data-scroll-anchor="true" data-turn="assistant"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm/main:[--thread-content-margin:--spacing(6)] @w-lg/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] @w-lg/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow"><div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&]:mt-1" data-message-author-role="assistant" data-message-id="c264aa10-438c-4b3e-8092-f21f1d5437c2" dir="auto" data-message-model-slug="gpt-5-3"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[1px]"><div class="markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling"><p>This course provides a foundation for understanding key approaches to strategic management. Students will learn about the tools and concepts used to analyse firms’ competitive environments, evaluate strategic options, and make decisions that allow firms to create value and develop a sustainable competitive advantage. Through real-world business cases, students develop analytical and problem-solving skills essential for strategic decision-making.</p></div></div></div></div></div></div></article></div>
<p>This course introduces the key strategic management concepts, frameworks, and tools. It focuses on the critical decisions that influence firms’ direction and performance, including their business model choices, strategic positioning, and growth strategies. The unit provides students with the necessary skills to analyse real-world strategic situations and make informed recommendations.</p>
<p>Understand and evaluate strategic options for improving firm performance. </p><p>Analyse strategic environments.</p>
<p>Synthesise insights across diverse analyses to gain in-depth insights and derive strategic decisions.</p>
<p data-start="0" data-end="64">Apply strategic management frameworks to analyse business cases.</p><p data-start="66" data-end="127" data-is-last-node="" data-is-only-node="">Develop strategic recommendations based on rigorous analysis.</p>
<p data-start="0" data-end="69">Communicate strategic analyses effectively in written and oral forms.</p><p data-start="71" data-end="127" data-is-last-node="" data-is-only-node="">Collaborate in teams to solve complex business problems.</p>
<ol><li>Overview and introduction to strategy</li><li>The process of strategy-making</li><li>Value creation</li><li>Business models</li><li>Strategic positioning</li><li>Resources and capabilities</li><li>External environment</li><li>Identifying strategic options</li><li>Evaluating strategic options</li><li>Review and summary</li></ol>
<p data-start="0" data-end="20">Methods of Delivery:</p><p data-start="22" data-end="103">Lectures: Provide theoretical knowledge and introduce strategic management tools.</p><p data-start="105" data-end="186">Case Studies: Facilitate real-world application of strategic management concepts.</p><p data-start="188" data-end="199">E-Learning:</p><p data-start="201" data-end="263">Recorded lectures and online quizzes will supplement learning.</p><p data-start="265" data-end="340">Canvas hosts all materials, including the course workbook and case studies.</p><p data-start="342" data-end="356">Delivery Mode:</p><p data-start="358" data-end="465" data-is-last-node="" data-is-only-node="">Primarily in-person lectures, with asynchronous resources (e.g., recorded lectures) to support flexibility.</p>
0
Other
100%
<p>Individual essay (100%)<br><br> </p><div><div id="_com_1"><p> </p></div></div><p> </p>
<div class="flex flex-col text-sm pb-25"><article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&:has([data-writing-block])>*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-69a8a43e-0ca0-8393-9b73-271eaedb1aaa-7" data-testid="conversation-turn-50" data-scroll-anchor="true" data-turn="assistant"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm/main:[--thread-content-margin:--spacing(6)] @w-lg/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] @w-lg/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow"><div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&]:mt-1" data-message-author-role="assistant" data-message-id="8fcb812f-06af-4348-9768-2da18769e0a3" dir="auto" data-message-model-slug="gpt-5-3"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[1px]"><div class="markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling"><p data-start="0" data-end="57" data-is-last-node="" data-is-only-node="">Written feedback will be provided within 15 working days.</p></div></div></div></div><div class="z-0 flex min-h-[46px] justify-start"> </div></div></div></article></div>
<p><br />
</p>
Y
<article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&:has([data-writing-block])>*]:pointer-events-auto scroll-mt-(--header-height)" tabindex="-1" dir="auto" data-turn-id="fffb812b-e16e-4aa7-900c-fbf9ce985885" data-testid="conversation-turn-51" data-scroll-anchor="false" data-turn="user"> </article><article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&:has([data-writing-block])>*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-69a8a43e-0ca0-8393-9b73-271eaedb1aaa-8" data-testid="conversation-turn-52" data-scroll-anchor="true" data-turn="assistant"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm/main:[--thread-content-margin:--spacing(6)] @w-lg/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] @w-lg/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow"><div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&]:mt-1" data-message-author-role="assistant" data-message-id="9311ac9f-477c-4f44-a891-73ef140b53e6" dir="auto" data-message-model-slug="gpt-5-3"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[1px]"><div class="markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling"><p data-start="0" data-end="108">Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2016). <em data-start="56" data-end="78"><i>Strategic Management</i></em> (12th ed.). Cengage Learning.</p><p data-start="110" data-end="205">Fisher, G., Wisneski, J. E., & Bakker, R. M. (2020). <em data-start="163" data-end="179"><i>Strategy in 3D</i></em>. Oxford University Press.</p><p data-start="207" data-end="307" data-is-last-node="" data-is-only-node="">Additional readings will be provided during the lectures, focusing on each of the respective topics.</p></div></div></div></div></div></div></article>
Lectures
20
0
80