International Marketing

BMAN70402 International Marketing 15 Semester 2 Postgraduate Taught Level 7 Magda Hassan Unit coordinator 1 FHEQ level (Framework for Higher Education Qualifications) ' Masters/Integrated Masters P4 ' European Credit Transfer & Accumulation System Rating : 7.5 1.   Marketing in a global perspective.2.   Assessing global marketing opportunities and problems.3.   Entering global markets.4.   Segmenting, targeting and positioning in global markets.5.   Creating global product and service offerings and value-added solutions.6.   Extracting value from global operations.7.   Global supply chains and distribution networks.8.   Global branding and marketing communication.9.  Global marketing ethics and corporate social responsibility <div> 1.   Marketing in a global perspective.2.   Assessing global marketing opportunities and problems.3.   Entering global markets.4.   Segmenting, targeting and positioning in global markets.5.   Creating global product and service offerings and value-added solutions.6.   Extracting value from global operations.7.   Global supply chains and distribution networks.8.   Global branding and marketing communication.9.  Global marketing ethics and corporate social responsibility</div>  To provide a comprehensive introduction to International (Global) Marketing as an important body of knowledge and transferable skills, emphasising both academic substance and real-life practicality. On completion of the course, students are expected to be able to:<ul> <li style="margin-left: 36pt;"> use critical analysis skills to identify sources of problems encountered by international marketers;</li> <li style="margin-left: 36pt;"> design marketing research process and evaluate information sources (e.g. research literature, secondary data, business reports, etc.) for assisting in international business decision making;</li> <li style="margin-left: 36pt;"> apply principles of cross-cultural communication and negotiation for effective marketing communication and negotiation in a multi-cultural market environment.</li> <li style="margin-left: 36pt;"> Identify and apply plausible principles and state-of-the-art knowledge from international marketing to develop well-informed alternative solutions to problems that challenge international marketers.</li></ul> Formal Contact MethodsMinimum Contact hours: 20 Delivery format: Lecture and Workshops  0 Other 100% One critical analysis assignment (group work: presentation and report) (40%),Closed-book exam (60%)  Written, verbally in class and via Blackboard. BMAN70402 Programme Req: BMAN70402 is only available as an elective to students on MSc Marketing and MSc Digital MarketingAll compulsory units from MSc CCRM, MSc Marketing and MSc International Business & Management. N Schlegelmilch, Bodo B. (2016), Global Marketing Strategy: An Executive Digest, Springer, Switzerland, ISBN 978-3-319-26279-6 (eBook). Online access available from the library.Hollensen, Svend (2017), Global Marketing, 7th edition, Paperback. Pearson Prentice Education Ltd.. ISBN1292100141; ISBN9781292100142. Online access available from the library.Keegan, Warren J. (2016), Global Marketing: Global Edition, 7th edition. Paperback. Pearson Education. ISBN1292150777(ebk); ISBN9781292150772. Online access available from the library. Assessment written exam 2 Lectures 30 0 118 Informal Contact MethodOffice HoursOnline Learning Activities (blogs, discussions, self-assessment questions)Peer Assisted Study SessionsDrop in Surgeries (extra help sessions for students on material they may be struggling with)