Digital Business

BMAN71702 Digital Business 15 Semester 2 Postgraduate Taught Level 7 Pedro Sampaio Unit coordinator Alliance Manchester Business School 1 FHEQ level (Framework for Higher Education Qualifications) ' Masters/Integrated Masters P4 ' European Credit Transfer & Accumulation System Rating : 7.5 <ul> <li style="margin-left: 5.7pt;"> Digital Business background and frameworks</li> <li style="margin-left: 5.7pt;"> E-Commerce trends and evolution</li> <li style="margin-left: 5.7pt;"> Digital Business and Digital Marketing methods, techniques and tools;</li> <li style="margin-left: 5.7pt;"> SMEs and Digital Business</li> <li style="margin-left: 5.7pt;"> Business models for e-Commerce</li> <li style="margin-left: 5.7pt;"> Digital Business solutions: Digital marketing; SCM, Artificial Intelligence</li> <li style="margin-left: 5.7pt;"> Advanced Topics in Digital Business (IT infrastructure, Industry 4.0)</li> <li style="margin-left: 5.7pt;"> Case Studies: several examples of real-life cases will be presented for analysis and discussion by the students</li></ul>  <div> <div> <ul> <li style="margin-left: 5.7pt;"> Digital Business background and frameworks</li> <li style="margin-left: 5.7pt;"> E-Commerce trends and evolution</li> <li style="margin-left: 5.7pt;"> Digital Business and Digital Marketing methods, techniques and tools;</li> <li style="margin-left: 5.7pt;"> SMEs and Digital Business</li> <li style="margin-left: 5.7pt;"> Business models for e-Commerce</li> <li style="margin-left: 5.7pt;"> Digital Business solutions: Digital marketing; SCM, Artificial Intelligence</li> <li style="margin-left: 5.7pt;"> Advanced Topics in Digital Business (IT infrastructure, Industry 4.0)</li> <li style="margin-left: 5.7pt;"> Case Studies: several examples of real-life cases will be presented for analysis and discussion by the students</li> </ul> </div></div>  <ul> <li> To investigate state of the art in Digital Business from both a theoretical and practical standpoint</li> <li> To examine a range of Digital Business models focussing on how they support the various business activities</li> <li> To examine the emerging Digital Business/e-Commerce technologies and how they affect Business to Business and Business to Consumer applications</li> <li> To explore the relationship and impact of Digital Business/e-Commerce in strategy and operations</li> <li> To investigate Digital Marketing technologies and their integration with Digital Business frameworks</li> <li> To develop Digital Business problem solving strategies via case studies and group work</li> <li> To study the latest developments in Digital Business research and practice</li></ul> <ul><li style="margin-left:14.2pt;">Show a systematic understanding of the ways in which ICT can influence e-Business development</li><li style="margin-left:14.2pt;">Understand key issues and problems of Digital Business adoption</li><li style="margin-left:14.2pt;">Understand the reasons for, the possibilities, and the impact of e-Commerce and Digital Marketing solutions in a business context.</li></ul> <ul><li style="margin-left:14.2pt;">Demonstrate a conceptual grasp of a range of Digital Business models</li><li style="margin-left:14.2pt;">Critically evaluate how organisations apply Digital Business models and infrastructure to provide innovative business solutions and services</li><li style="margin-left:14.2pt;">Demonstrate a conceptual grasp of the state-of-the-art in e-Business and Digital Marketing practice</li></ul> <ul><li style="margin-left:14.2pt;">Design and critically evaluate a Digital Business model</li><li style="margin-left:14.2pt;">Use Digital Business and Digital Marketing methods, techniques and tools to solve case studies addressing managerial issues</li><li style="margin-left:14.2pt;">Use Digital Marketing Tools in e-Commerce Research (Google Trends, Consumer Barometer)</li></ul> <ul><li style="margin-left:14.2pt;">Independently gather, sift, synthesise and organise material from a variety of sources, and critically evaluate the extent to which it might contribute to current developments in the field.</li><li style="margin-left:14.2pt;">Improve one’s own approach to professionalism through planning, monitoring, critical evaluation and reflection.</li><li style="margin-left:14.2pt;">Demonstrate an ability to collaborate with other people through group work.</li><li style="margin-left:14.2pt;">Prepare a coherent and well structured written report</li></ul> A mixture of learning processes is adopted. These include lectures, class activities and case studies. They are supported by material on the e-learning system such as videos, research papers, links to news articles and exercises.Scheduled activity hours:Lectures 30 (including class activities and exercises)Independent study hours 120 hoursNotional hours of Learning 150 0 Other 100% 50% Individual Coursework50% Group Coursework  Written, verbally during class and via Blackboard N (1) Chaffey, Dave, Tanya Hemphill, David Edmundson-Bird Digital Business and E-Commerce Management, Pearson Education Ltd, 7th edn, 2019,(2) Laudon, Kenneth and Traver, Carol, E-Commerce 2019: Business, Technology, Society. Global Edition, 15/E, Pearson, 2019.(3) Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban Electronic Commerce 2018: A Managerial and Social Networks Perspective, Ninth Edition, Springer, 2018.(4) Dave Chaffey, F Ellis-Chadwick, Digital Marketing, Pearson, 7th edition, 2019.(5) Schmidt/Cohen, The New Digital Age: Reshaping the Future of People, Nations and Business, Publisher: John Murray 2014.(6) Klaus Schwab, The Fourth Industrial Revolution, Portfolio Penguin (2017)(7) Alexander Osterwalder, Yves Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, John Wiley & Sons, 2010.  Lectures 24 Seminars 6 0 120 Informal Contact Method<u1:p></u1:p>Office Hours<u1:p></u1:p>Online Learning Activities (blogs, discussions, self-assessment questions)Q&A informal slots at the end of teaching sessions