BMAN71721 15 Semester 1 Postgraduate Taught Level 7 Karl Taeuscher Unit coordinator 1 FHEQ level (Framework for Higher Education Qualifications) ' Masters/Integrated Masters P4 ' European Credit Transfer & Accumulation System Rating : 7.5 <p>This course focuses on the creation and development of technology startups. It covers key entrepreneurial skills, frameworks, and methodologies to transform ideas into viable business ventures. Lectures provide foundational knowledge on recognizing opportunities, developing innovative products, and validating business ideas. In seminars, students will collaborate in groups to develop business plans, test concepts with real-world feedback, and present their ideas in a pitch competition.&nbsp;</p> <p>This course focuses on the creation and development of technology startups. It covers key entrepreneurial skills, frameworks, and methodologies to transform ideas into viable business ventures. Lectures provide foundational knowledge on recognizing opportunities, developing innovative products, and validating business ideas. In seminars, students will collaborate in groups to develop business plans, test concepts with real-world feedback, and present their ideas in a pitch competition.&nbsp;</p> <p>This course addresses the challenges of creating and developing a technology startup. It enables students to learn and apply frameworks and methods for launching and scaling a high-tech venture. Students will:</p><ul><li>Identify and evaluate attractive market opportunities.</li><li>Develop compelling value propositions and business models.</li><li>Learn systematic approaches for testing and validating business ideas.</li><li>Gain practical experience in crafting a startup business plan and presenting it to potential stakeholders.&nbsp;</li></ul> <ul><li>Gain knowledge of the characteristics and success factors of technology startups.&nbsp;</li><li>Understand frameworks and tools for designing value propositions and business models.&nbsp;</li><li>Learn methods for systematically testing and validating business hypotheses.&nbsp;</li></ul> <ul><li>Critically evaluate startup strategies and approaches for entrepreneurial success.</li></ul> <ul><li>Apply the Lean Startup methodology to develop and test a business idea.</li><li>Develop a detailed business plan for a technology startup.&nbsp;</li></ul> <ul><li>Collaborate effectively in diverse teams to solve entrepreneurial challenges.</li></ul> <ul><li>Introduction and overview</li><li>What is a startup? What is technology entrepreneurship?</li><li>Developing products and value propositions that matter</li><li>Designing an effective business model</li><li>Lean startup: identifying business hypotheses</li><li>Lean startup: testing business hypotheses</li><li>Attracting funding for your startup</li><li>Developing a competitive advantage</li><li>Strategies for sustained growth</li><li>The great elevator pitch session&nbsp;</li></ul> <ul><li>Lectures: Provide foundational knowledge and theoretical frameworks.</li><li>Seminars: Focus on applying concepts through group discussions, business planning activities, and peer feedback.</li><li>Case Studies: Illustrate real-world entrepreneurial challenges and solutions.</li><li>Presentations: Enable students to develop and showcase pitching skills.</li><li>E-Learning: Weekly reading materials, case studies, and lecture recordings will be available on Canvas.</li><li>Digitally enhanced frameworks, such as the Business Model Canvas, will support interactive learning.&nbsp;</li><li>Delivery Mode: Primarily in-class experiences, supplemented by asynchronous resources (e.g., readings, pre-recorded lectures).&nbsp;</li></ul> 0 Other 100% <p>Business plan (group project): 60%<br>Reflection about key learnings in group work (individual critical reflection): 40%</p> <ul><li>Oral feedback provided on elements of startup pitch idea during seminars.&nbsp;</li><li>Written feedback within 15 working days.</li></ul> BMAN71721 Programme Req: BMAN71721 is only available as a core unit to students on MSc IME MSc Innov Mgt & Entrepren FT MSc Innov Mgt & Entrepren FT PGDT Taught Component Mandatory N <p>Ries, E. (2011). The lean startup: How today's entrepreneurs use coreflentinuous innovation to create radically successful businesses. New York, NY: Crown Business.</p><p>Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A., &amp; Papadakos, T. 2014. Value proposition design: How to create products and services customers want. Hoboken NJ: Wiley. &nbsp;</p> Lectures 21 Seminars 9 0 120