Marketing & Marketing Management

BMAN73081 Marketing & Marketing Management 15 Semester 1 Postgraduate Taught Level 7 Judith Zolkiewski Unit coordinator 1 FHEQ level (Framework for Higher Education Qualifications) ' Masters/Integrated Masters P4 ' European Credit Transfer & Accumulation System Rating : 7.5 •  Introduction to the course and core marketing concepts •  Marketing environment •  Consumer buying behaviour •  Segmentation, targeting and positioning •  Understanding products and services •  Pricing & marketing channels (retail) •  Integrated marketing communications strategy •  Business-to-Business Marketing •  International & global marketing •  Marketing planning and strategy All unit materials will be made available on Blackboard, including course outlines, assessment material, reading lists, course announcements, video resources and web links. An online student discussion forum will be available and your lecturer may feedback messages to the whole class via Blackboard if the point that you have raised could be of benefit to others.   •  Introduction to the course and core marketing concepts •  Marketing environment •  Consumer buying behaviour •  Segmentation, targeting and positioning •  Understanding products and services •  Pricing & marketing channels (retail) •  Integrated marketing communications strategy •  Business-to-Business Marketing •  International & global marketing •  Marketing planning and strategy All unit materials will be made available on Blackboard, including course outlines, assessment material, reading lists, course announcements, video resources and web links. An online student discussion forum will be available and your lecturer may feedback messages to the whole class via Blackboard if the point that you have raised could be of benefit to others.   <ul> <li> Provide students with a basic understanding of marketing and marketing management.</li> <li> Develop students’ understanding of the key marketing terms and concepts.</li> <li> Develop students’ ability to identify and apply basic marketing concepts used within a range of business contexts.</li> <li> Provide students with a knowledge of marketing tools.</li></ul> At the end of the course students should have developed a comprehensive understanding of marketing concepts and theories. Besides understanding the nature of marketing and its key components and limitations, students should have developed the following abilities:<ul> <li> To describe and explain key theoretical concepts in terms of marketing</li> <li> Understand the role of marketing, and how it fits into the management of an organisation</li> <li> Distinguish between effective and ineffective marketing practices</li> <li> Assess the importance of marketing in an organisation’s performance</li> <li> Describe the role of marketing within a range of business contexts</li> <li> Identify and distinguish a marketing philosophy, and the need to be responsive to external market characteristics, demand and competitive pressures.</li></ul> 0 Other 100% Summative assessmentOn-line assessed discussion board 20%  Essay plan 20%  Essay 60%Formative assessmentWeekly on-line quizzes in VLE Critical reading exercise presentation Written and in class BMAN73081 Programme Req: BMAN73081 is only available as a core unit to students on MSc Management N Kotler, P., Keller, K.L., Brady, M., Goodman, M. & Hansen, T. (2019). Marketing Management. Fourth European edition. Harlow, England: Pearson.  Lectures 20 Seminars 10 0 120 Informal Contact Method<u1:p></u1:p>Office Hours<u1:p></u1:p>Online Learning Activities (blogs, discussions, self-assessment questions)