Business Consultancy Project

BMAN73890 Business Consultancy Project 60 Full year Postgraduate Taught Level 7 Alliance Manchester Business School 1 FHEQ level (Framework for Higher Education Qualifications) ' Masters/Integrated Masters P4 ' European Credit Transfer & Accumulation System Rating : 30.0 <p>The Business Consultancy Project (BCP) is an alternative pathway to the traditional dissertation route. BCP allows students to demonstrate their mastery of marketing concepts in a 'capstone' project for an organisation or business sector. It consists of two phases. Phase one places students into groups and requires them to undertake a business challenge and identify / develop a realistic solution. Phase two is an individual piece of work, in which students will be expected to undertake a critical analysis of and extend their understanding on the project generated in phase one. Students will be expected to build findings into a more generalisable framework using supporting literature, identify limitations, suggest future research directions.</p> <p>The Business Consultancy Project (BCP) is an alternative pathway to the traditional dissertation route. BCP allows students to demonstrate their mastery of marketing concepts in a 'capstone' project for an organisation or business sector. It consists of two phases. Phase one places students into groups and requires them to undertake a business challenge and identify / develop a realistic solution. Phase two is an individual piece of work, in which students will be expected to undertake a critical analysis of and extend their understanding on the project generated in phase one. Students will be expected to build findings into a more generalisable framework using supporting literature, identify limitations, suggest future research directions.</p> <p>The unit aims to: The Business Consultancy Project provides the opportunity to students for applied work. The BCP aims to consolidate students’ learning, from semesters 1 & 2, and apply knowledge into a practical business problem / challenge. As part of this final BCP, students may have the opportunity to meet organizations seeking consultation and take on a business challenge on a live business problem. The BCP aims to create a strong framework for practical learning, combined with high academic standards.</p> <p data-start="33" data-end="148">Analyse how relevant marketing theory, research and organisational context inform analysis of a consultancy brief.</p><p data-start="150" data-end="257">Identify scoping requirements and feasibility considerations needed to plan a marketing consultancy report.</p><p data-start="259" data-end="378">Evaluation how organisational constraints, sector conditions and client objectives influence marketing recommendations.</p> <p>Critically analyse academic, industry and organisational sources, assessing methodological rigour, assumptions and relevance to a defined marketing problem.</p> <p>Design and conduct structured market research, selecting suitable methods and analysing data to address the consultancy brief.</p> <div class="qMYqUG_convSearchResultHighlightRoot"><div class="relative w-full overflow-visible"><section class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&:has([data-writing-block])>*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="request-69fdbbff-81e0-8390-bad8-903be83fc70f-13" data-turn-id-container="request-69fdbbff-81e0-8390-bad8-903be83fc70f-13" data-testid="conversation-turn-266" data-scroll-anchor="false" data-turn="assistant"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] @w-lg/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn"><div class="flex max-w-full flex-col gap-4 grow"><div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&]:mt-1" data-message-author-role="assistant" data-message-id="2d7e2bea-a77b-46c6-99d6-90a1cfb23a31" dir="auto" data-message-model-slug="gpt-5-5-thinking" data-turn-start-message="true" tabindex="0"><div class="flex w-full flex-col gap-1 empty:hidden"><div class="markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling"><p data-start="765" data-end="848" data-is-last-node="" data-is-only-node="">Communicate market analysis and recommendations clearly to a professional audience.</p></div></div></div></div></div></div></section></div></div> <p>Project initiation & breakdown</p><p>Market research methods for business projects</p><p>Develop an action plan</p><p>Prepare for presenting to clients</p><p>Managing stakeholders</p> <p>The unit is delivered through a blend of structured teaching and guided project support designed to prepare students for applied consultancy work. Students engage in lectures (20 hours) that introduce key marketing consultancy frameworks, research approaches and analytical techniques, supported by project supervision (6 hours) that provides tailored guidance on scoping, research design and progression through each project stage.</p><p>Learning is further strengthened through independent study, during which students apply taught concepts to their consultancy brief and undertake market research, data analysis and preparation of deliverables.</p><p>Digital learning is embedded throughout the unit, with students making use of online academic and industry sources, digital research tools and standard software for analysis and presentation.<br> </p> 0 Other 100% <p>Group Presentation 20%</p><p>Group Report 40%</p><p>Individual Written Report 40%</p> <p><span style="background-color:rgb(255,255,255);color:rgb(0,0,0);font-family:"Microsoft Sans Serif", "Microsoft Sans Serif_EmbeddedFont", "Microsoft Sans Serif_MSFontService", sans-serif;font-size:10pt;"><span class="TextRun SCXW237809921 BCX8 NormalTextRun" style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;-webkit-user-drag:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:none !important;font-weight:400;letter-spacing:normal;line-height:16.1875px;margin:0px;orphans:2;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;user-select:text;white-space:normal;widows:2;word-spacing:0px;" data-contrast="auto" xml:lang="EN-US" lang="EN-US" data-ccp-parastyle="Body Text">Written and/or verbal comments on assessed or non-assessed coursework by the supervisor,</span></span><span style="background-color:rgb(255,255,255);color:rgb(209,52,56);font-family:"Microsoft Sans Serif", "Microsoft Sans Serif_EmbeddedFont", "Microsoft Sans Serif_MSFontService", sans-serif;font-size:10pt;"><s><span class="TrackChangeTextDeletionMarker TrackedChange SCXW237809921 BCX8 TextRun NormalTextRun TrackChangeTextDeletion" style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;-webkit-user-drag:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:none !important;font-weight:400;letter-spacing:normal;line-height:16.1875px;margin:0px;orphans:2;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;user-select:text;white-space:normal;widows:2;word-spacing:0px;" data-contrast="auto" xml:lang="EN-US" lang="EN-US" data-ccp-parastyle="Body Text"> ,</span></s></span><span style="background-color:rgb(255,255,255);color:rgb(0,0,0);font-family:"Microsoft Sans Serif", "Microsoft Sans Serif_EmbeddedFont", "Microsoft Sans Serif_MSFontService", sans-serif;font-size:10pt;"><span class="TextRun SCXW237809921 BCX8 NormalTextRun" style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;-webkit-user-drag:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:none !important;font-weight:400;letter-spacing:normal;line-height:16.1875px;margin:0px;orphans:2;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;user-select:text;white-space:normal;widows:2;word-spacing:0px;" data-contrast="auto" xml:lang="EN-US" lang="EN-US" data-ccp-parastyle="Body Text"> 15 working days after the deadline unless advised otherwise.</span></span><span style="background-color:rgb(198,198,198)!important;color:rgb(0,0,0);font-family:"Microsoft Sans Serif", "Microsoft Sans Serif_EmbeddedFont", "Microsoft Sans Serif_MSFontService", sans-serif;font-size:10pt;"><span class="EOP Selected SCXW237809921 BCX8" style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;-webkit-user-drag:none;border-bottom-color:rgb(198, 198, 198);border-left-color:!important;border-right-color:!important;border-top-color:rgb(198, 198, 198);cursor:default;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;line-height:16.1875px;margin:0px;orphans:2;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;user-select:text;white-space:normal;widows:2;word-spacing:0px;" data-ccp-props="{"134245417":false,"335559738":1}"> </span></span></p> <p>Optional - students must select either BMAN72270 or BMAN73890</p> N <p>Churchill, Gilbert Jr and Dawn Iacobucci (2005) Marketing Research: Methodological Foundations, Thomson/South-Western.<br>Field, Andy (2009), Discovering Statistics Using SPSS, Sage. <br>Hair, Joseph F. Jr., Robert P. Bush, and David J. Ortinau (2003) Marketing Research: Within a Changing Information Environment, McGraw-Hill/Irwin.<br>Malhotra Naresh K (2009), Basic Marketing Research – A Decision Making Approach, Prentice-Hall.    <br>Pallant, Julie (2001), SPSS Survival Manual, Open University Press.<br> </p> Practical classes & workshops 20 Project supervision 6 0 574