BMAN24662 10 Semester 2 Undergraduate Level 2 Sumin Kim Unit coordinator Hai-anh Tran Unit coordinator 1 FHEQ level (Framework for Higher Education Qualifications) ' Middle part of Bachelors ' European Credit Transfer & Accumulation System Rating : 5.0 <p>This course seeks to understand the factors that can impact the experience that users have when engaging with digital products, with the view of enhancing their satisfaction. It introduces the user experience design cycle and the core principles and practices of User Experience (UX) design. It comprises a series of lectures to cement academic understanding, and practical exercises to develop the skills and knowledge required to undertake professional UX processes.</p> <p>This course seeks to understand the factors that can impact the experience that users have when engaging with digital products, with the view of enhancing their satisfaction. It introduces the user experience design cycle and the core principles and practices of User Experience (UX) design. It comprises a series of lectures to cement academic understanding, and practical exercises to develop the skills and knowledge required to undertake professional UX processes.</p> <p>The aim of this course unit is to equip students with the theories, principles and psychology underpinning UX. In particular it aims to provide an understanding of: UX design, persona and scenario based design techniques, user interface design, usability testing, defining and measuring UX, user requirements and User Centered Design (UCD) process. Interactive prototyping is taught as part of this process.</p> <p>Learn how to apply knowledge, culture and technology to shape the future of design;<br/>Understand the difference between User Interface (UI) design and User Experience (UX);<br/>Learn how UX researchers discover and assess user needs;<br/>Learn how UX designers take an idea from a concept to a working prototype;<br/>Learn how to incorporate a user-centered focus into the design process;<br/>Learn the principles and processes of designing user experience;<br/>Learn how to assess user needs and map them into system requirements;<br/>Learn techniques for rapidly exploring design alternatives and selecting the most promising concepts; and<br/>Learn key methods focused on user experience research trends and concepts.</p> UX is about two things - the User and the Experience. In recent years there has been growing recognition of the role UX plays in the both user acquisition and retention. Give users a positive experience and they will reward you with their trust and their business. The focus on customer retention is becoming increasingly important in a digital world. Organisations have realised the value that can be leveraged in delivering engaging, personalised and meaningful interactions. Analytical skills This course will help students develop unique critical, analytical perspectives in user experience. Learning's from this course are necessary for a career in the field of UX, encompassing wide ranging responsibilities to ensure that an end product achieves it's core (often business) objectives whilst providing it's users with the most effective, efficient and enjoyable experience possible. Specifically, this course supports those seeking a career as UX design consultant, interaction designer, usability engineer and user researcher. <div> 1. Understanding UX</div><div> 2. UX as conversion optimisation</div><div> 3. Understanding user behaviour</div><div> 4. Acquiring and organising user requirements</div><div> 5. Design thinking and idea generation</div><div> 6. Prototyping</div><div> 7. Logic behind UX Test: a simple experiment</div><div> 8. Planning and conducting UX test</div><div> 9. Analysing UX Tests</div><div> 10. Measuring and monitoring UX</div> <p>Lectures &amp; Labs</p> 0 Other 100% <div>Formative plan for the summative report</div><div>&nbsp;</div><div>Summative individual report 100% (2,500 words)</div> <div>Feedback for formative and assessed coursework will be feed-forward.<br />Informal advice and discussion during the lectures and labs.&nbsp;<br />Responses to student emails and questions from course coordinator including feedback provided to a group via an online discussion forum.&nbsp;<br />Written and/or verbal comments on assessed or non-assessed coursework.&nbsp;<br />Generic feedback posted on Blackboard regarding overall performance.</div> BMAN24650 Integrative Team Project 2 Co-Requisite Compulsory Only available to students on BSc ITMB. BSc(Hons) Inf Tech Man for Bus BSc(Hons) Inf Tech Man for Bus Second Year Mandatory BSc(Hons)Inf Tec Man forBus IE BSc(Hons)Inf Tec Man forBus IE Second Year Mandatory N <ul> <li>Smashing UX Design: Foundations for Designing Online User Experiences by Jesmond Allen &amp; James Chudley</li></ul><div>&nbsp;</div><ul> <li>You Should Test That: Conversion Optimization for More Leads, Sales and Profit Or The Art and Science of Optimized Marketing, by Chris Goward</li></ul> Lectures 10 Practical classes & workshops 8 0 82 <p style="color:rgb(60, 60, 60);font-family:Arial, sans-serif;">This course was devised in consultation with ITMB students, industry panel and the ITMB working group.</p><p style="color:rgb(60, 60, 60);font-family:Arial, sans-serif;">For Academic Year 2025/26</p><p style="color:rgb(60, 60, 60);font-family:Arial, sans-serif;">Updated: March 2025</p><p style="color:rgb(60, 60, 60);font-family:Arial, sans-serif;">Approved by: March UG Committee</p>