BMAN74811 15 Semester 1 Postgraduate Taught Level 7 Sumin Kim Unit coordinator Matti Jaakkola Unit coordinator 1 FHEQ level (Framework for Higher Education Qualifications) ' Masters/Integrated Masters P4 ' European Credit Transfer & Accumulation System Rating : 7.5 <p style="text-align:justify;">The developments in the marketing environment provide various opportunities to collect different types of marketing insights. In this course, you will learn about principles of market research and how to apply those principles in practice. Also, this course prepares students to design a market research plan.</p> <p style="text-align:justify;">The developments in the marketing environment provide various opportunities to collect different types of marketing insights. In this course, you will learn about principles of market research and how to apply those principles in practice. Also, this course prepares students to design a market research plan.</p> <p style="text-align:justify;">The unit aims to introduce students to the nature, scope, and process of marketing research both in physical and digital environments. Also, the unit aims to provide an understanding of how to critically apply the principles of marketing research in practice.</p> <ul><li><span class="cf0">Understand the purpose and process of market research</span></li><li><span class="cf0">Critically evaluate published market research&nbsp;</span></li><li><span class="cf0">Learn how to design and implement a market research plan in various marketing contexts</span></li></ul> <ul><li style="text-align:justify;"><span class="cf0">Demonstrate understanding of market research trends</span></li><li style="text-align:justify;"><span class="cf0">Identify different research methods and employ appropriate methods in market research</span></li><li style="text-align:justify;"><span class="cf0">Demonstrate an understanding of the ethical considerations and issues relating to marketing research</span></li></ul> <ul><li><span class="cf0">Develop a market research plan in a digital marketing</span></li><li><span class="cf0">Learn how to utilise market research design skills to provide solutions for different types of marketing problems</span></li></ul> <ul><li><span class="cf0">Use and develop written reasoning skills, critical thinking, analytical skills to analyse complex issues and communicate coherent arguments.</span></li></ul> <p class="pf0"><span class="cf0">Total unit hours: 150</span></p><p class="pf0"><span class="cf0">Independent study Hours: 12</span><span class="cf1">2</span></p><p class="pf0"><span class="cf0">Synchronous delivery: 30 Hours</span></p><p class="pf0"><span class="cf0">Seminar Hours: 8</span></p><p class="pf0"><span class="cf0">Lectures hours: 20</span></p> 0 Other 100% <p>Individual Report 50%<br/>Group Report 50%&nbsp;</p> <p><br />Written feedback provided 15 working days after submission<br /><br />&nbsp;</p> N <p>Core reading<br/>• Nunan, D., Malhotra, N. K., &amp; Birks, D. F. (2020). Marketing Research: Applied Insight, 6th edition &nbsp;Pearson UK.&nbsp;<br/>• Hague, P. (2021). Market Research in Practice: An introduction to gaining greater market insight. Kogan Page Publisher<br/>&nbsp;</p> Lectures 20 Seminars 8 0 122