Event Strategy

EDUC30241 Event Strategy 20 Semester 1 Undergraduate Level 6 Miriam Firth Unit coordinator 1 FHEQ level (Framework for Higher Education Qualifications) ' Last part of a Bachelors ' European Credit Transfer & Accumulation System Rating : 10.0 This unit builds upon EDUC10682 Event Feasibility, and EDUC20450 Contemporary Perspectives on Events & Tourism but it can also be taken as the first events module for anyone in Humanities. It offers close examination of current Event Strategies to improve on planning and organisational effectiveness. Students are required to study a range of contemporary issues within event management in support of event strategy. Assessment requires students to complete a mini research project in gathering and analysing quantitative data to examine events strategy in context. This unit builds upon EDUC10682 Event Feasibility, and EDUC20450 Contemporary Perspectives on Events & Tourism but it can also be taken as the first events module for anyone in Humanities. It offers close examination of current Event Strategies to improve on planning and organisational effectiveness. Students are required to study a range of contemporary issues within event management in support of event strategy. Assessment requires students to complete a mini research project in gathering and analysing quantitative data to examine events strategy in context. This unit aims to:<ul> <li>Explore Organisational Strategy from an Events Management perspective,</li> <li>Apply strategic thinking to the planning and delivery of an Event through completing a small research project research with Event Management stakeholders,</li> <li>Enable students to offer recommendations to event management on how to develop and improve operations in support of their organisational strategy.</li></ul> <ul> <li>Understand Event Strategy,</li> <li>Consider how Event Strategy benefits a range of event typologies.</li></ul> <ul> <li>Develop a sustained reasoned argument, challenging previously held assumptions.</li> <li>Critically interpret data of different kinds and appraise the strengths and weaknesses of approaches adopted.</li></ul> <ul> <li>Obtain completed questionnaires from participants,</li> <li>Use SPSS to analyse and interpret data gathered.</li></ul> <ul> <li>Software development</li> <li>Communication with participants</li> <li>Ethical data collection and analysis</li></ul> Students will be taught in class and be supported by Blackboard. 0 Other 100% Quantitative Research Project 4000 words, 100%  Online via Blackboard BA Manage, Leadership, Leisure BA Manag, Leadership, Leisure Third Year Optional Y <ul> <li>Field, A. P. (2000). Discovering statistics using SPSS for Windows: Advanced techniques for the beginner. London: Sage</li> <li>Pallant, J., (2013) SPSS survival manual, Open University Press, Buckingham, UK (2001)</li> <li class="Default"> </li> <li class="Default">ACADEMIC JOURNALS, PERIODICALS AND KEY WEBSITES</li> <li>Event Management – ISSN 1525-9951</li> <li>International Journal of Event and Festival Management – ISSN 1758-2954</li> <li>International Journal of Event Management Research – ISSN 1833-0681</li> <li>Journal of Sport Management – ISSN 0888-4773</li> <li>Journal of Convention and Event Tourism – ISSN 1547-0148</li> <li>Journal of Policy Research in Tourism, Leisure and Events – ISSN 1940-7963</li> <li> </li> <li>Eventia - <a href="http://www.eventia.org.uk/" style="color:blue; text-decoration:underline">http://www.eventia.org.uk/</a> </li> <li>Event Magazine - <a href="http://www.eventmagazine.co.uk/" style="color:blue; text-decoration:underline">http://www.eventmagazine.co.uk/</a> </li> <li>Conference News - <a href="http://www.conference-news.co.uk/" style="color:blue; text-decoration:underline">http://www.conference-news.co.uk/</a></li> <li>Sports Manageme Lectures 33 Tutorials 12 0 155 <table border="1" cellpadding="0" cellspacing="0"> <tbody> <tr> <td style="width:303px;"> Activity</td> <td style="width:310px;"> Hours Allocated</td> </tr> <tr> <td style="width:303px;"> Staff/Student Contact</td> <td style="width:310px;"> 33</td> </tr> <tr> <td style="width:303px;"> Tutorials</td> <td style="width:310px;"> 12</td> </tr> <tr> <td style="width:303px;"> Private Study</td> <td style="width:310px;"> 80</td> </tr> <tr> <td style="width:303px;"> Directed Reading</td> <td style="width:310px;"> 20</td> </tr> <tr> <td style="width:303px;"> Assignment Preparation</td> <td style="width:310px;"> 55</td> </tr> <tr> <td style="width:303px;"> Total Hours</td> <td style="width:310px;"> 200</td> </tr> </tbody></table>