<?xml version="1.0" encoding="UTF-8"?>
<CourseUnit xmlns="http://www.manchester.ac.uk/CUICourseUnitDetails" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.manchester.ac.uk/CUICourseUnitDetails.xsd">
  <UnitCode Applicant="Y" Label="Unit code" Student="Y">
    <Code>EDUC31691</Code>
  </UnitCode>
  <UnitTitle Applicant="Y" Label="Unit title" Student="Y">
    <Title>Edutainment and Leisure</Title>
  </UnitTitle>
  <MaxUnits Applicant="Y" Label="Credit rating" Student="Y">
    <Units>20</Units>
  </MaxUnits>
  <TeachingPeriods Applicant="Y" Label="Teaching period(s)" Student="Y">
    <Period>Semester 1</Period>
  </TeachingPeriods>
  <AcademicCareer Applicant="Y" Label="Academic career" Student="Y">
    <Value>Undergraduate</Value>
  </AcademicCareer>
  <UnitLevel Applicant="Y" Label="Unit level" Student="Y">
    <Level>Level 6</Level>
  </UnitLevel>
  <StaffList Applicant="Y" Label="Teaching staff" RoleLabel="Course Unit Role" Student="Y">
    <StaffMember>
      <Name>Miriam Firth</Name>
      <Role>Unit coordinator</Role>
    </StaffMember>
  </StaffList>
  <OfferedBy Applicant="Y" Label="Offered by" Student="Y">
    <OrganisationList>
      <Organisation>
        <OrgName>Education</OrgName>
      </Organisation>
    </OrganisationList>
    <GroupList>
      <Group>
        <GroupName></GroupName>
      </Group>
    </GroupList>
    <FheqLevels>
      <FheqLevel>
        <LevelNumber>1</LevelNumber>
        <LevelName>FHEQ level (Framework for Higher Education Qualifications) ' Last part of a Bachelors ' </LevelName>
      </FheqLevel>
    </FheqLevels>
    <Ects>
      <MaxUnits>European Credit Transfer &amp; Accumulation System Rating :   10.0</MaxUnits>
    </Ects>
  </OfferedBy>
  <MarketingOverview Applicant="Y" Label="Marketing Course unit overview" Student="">
    <Content>&lt;p&gt;We discuss the origins of the term &amp;lsquo;Edutainment&amp;rsquo; in order to critique how education and entertainment can be strategically planned within the leisure experience. For the assessment students on this unit will complete a quantitative study to analyse consumer opinions on Edutainment in a Leisure context/organisation. The quantitative data will be provided to students on the unit. Through analysis of consumer opinions students on this unit will present recommendations on effective edutainment for leisure organisation managers.&lt;/p&gt;</Content>
  </MarketingOverview>
  <UnitOverview Applicant="" Label="Course unit overview" Student="Y">
    <Content>&lt;p&gt;We discuss the origins of the term &amp;lsquo;Edutainment&amp;rsquo; in order to critique how education and entertainment can be strategically planned within the leisure experience. For the assessment students on this unit will complete a quantitative study to analyse consumer opinions on Edutainment in a Leisure context/organisation. The quantitative data will be provided to students on the unit. Through analysis of consumer opinions students on this unit will present recommendations on effective edutainment for leisure organisation managers.&lt;/p&gt;</Content>
  </UnitOverview>
  <Aims Applicant="Y" Label="Aims" Student="Y">
    <Content>&lt;p&gt;1. Critically analyse Edutainment in Leisure contexts in order to explore current practices, policy and social activities.&lt;/p&gt;&lt;p&gt;2. Examine how edutainment is consumed in leisure contexts through seeking consumer perspectives.&lt;/p&gt;&lt;p&gt;3. Analyse consumer perspectives on edutainment in leisure in order to offer recommendations on effective edutainment for leisure.&lt;/p&gt;</Content>
  </Aims>
  <LearningOutcomes Applicant="Y" Label="Learning outcomes" Student="Y">
    <Content></Content>
  </LearningOutcomes>
  <Knowledge Applicant="Y" Label="Knowledge and understanding" Student="Y">
    <Content>&lt;p&gt;Demonstrate knowledge and understanding of edutainment located in the leisure industries.&lt;/p&gt;&lt;p&gt;Demonstrate knowledge and understanding of consumer opinions on edutainment in leisure contexts.&lt;/p&gt;</Content>
  </Knowledge>
  <IntellectualSkills Applicant="Y" Label="Intellectual skills" Student="Y">
    <Content>&lt;p&gt;Application of existing theoretical frameworks on edutainment to leisure contexts.&lt;/p&gt;&lt;p&gt;Analysis of primary data results in order to synthesise recommendations for industry managers.&lt;/p&gt;</Content>
  </IntellectualSkills>
  <PracticalSkills Applicant="Y" Label="Practical skills" Student="Y">
    <Content>&lt;p&gt;Gather secondary qualitative and quantitative sources to support the design of a quantitative research instrument.&lt;/p&gt;&lt;p&gt;Analyse, and present results of quantitative analysis.&lt;/p&gt;</Content>
  </PracticalSkills>
  <TransferableSkills Applicant="Y" Label="Transferable skills and personal qualities" Student="Y">
    <Content>&lt;p&gt;Ability to gather secondary data and apply to analysis of primary quantitative data.&lt;/p&gt;&lt;p&gt;Ability to present information to leisure managers from a quantitative study&lt;/p&gt;&lt;p&gt;Ability to discuss and reflect on edutainment from a small scale study.&lt;/p&gt;</Content>
  </TransferableSkills>
  <EmployabilitySkillsList Applicant="Y" Label="Employability skills" Student="Y">
    <Skill>
      <SkillId></SkillId>
      <SkillDescription></SkillDescription>
    </Skill>
  </EmployabilitySkillsList>
  <Syllabus Applicant="Y" Label="Syllabus" Student="Y">
    <Content></Content>
  </Syllabus>
  <TeachingMethods Applicant="Y" Label="Teaching and learning methods" Student="Y">
    <Content>&lt;p&gt;Students will be taught on campus and these classes will be supported with online learning materials.&lt;/p&gt;</Content>
  </TeachingMethods>
  <AssessmentMethods Applicant="Y" Label="Assessment methods" Student="Y">
    <IntroText> </IntroText>
    <Method>
      <MethodId>0</MethodId>
      <MethodName>Other</MethodName>
      <MethodWeight>100%</MethodWeight>
    </Method>
    <OtherDescription>&lt;table class="Table" style="border-collapse:collapse; border:none" width="640"&gt;	&lt;tbody&gt;		&lt;tr&gt;			&lt;td style="border-bottom:1px solid black; width:281px; padding:0cm 7px 0cm 7px; height:60px; border-top:1px solid black; border-right:1px solid black; border-left:1px solid black" valign="top"&gt;&lt;p align="center" style="text-align:center"&gt;&lt;span style="font-size:10pt"&gt;&lt;span style="font-family:&amp;quot;Times New Roman&amp;quot;,serif"&gt;&lt;span style="font-size:11.0pt"&gt;&lt;span style="font-family:&amp;quot;Microsoft Sans Serif&amp;quot;,sans-serif"&gt;&lt;span style="color:black"&gt;&lt;span style="layout-grid-mode:line"&gt;Assessment task&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;			&lt;td style="border-bottom:1px solid black; width:95px; padding:0cm 7px 0cm 7px; height:60px; border-top:1px solid black; border-right:1px solid black; border-left:none" valign="top"&gt;&lt;p align="center" style="text-align:center"&gt;&lt;span style="font-size:10pt"&gt;&lt;span style="font-family:&amp;quot;Times New Roman&amp;quot;,serif"&gt;&lt;span style="font-size:11.0pt"&gt;&lt;span style="font-family:&amp;quot;Microsoft Sans Serif&amp;quot;,sans-serif"&gt;&lt;span style="color:black"&gt;&lt;span style="layout-grid-mode:line"&gt;Length&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;			&lt;td style="border-bottom:1px solid black; width:151px; padding:0cm 7px 0cm 7px; height:60px; border-top:1px solid black; border-right:1px solid black; border-left:none" valign="top"&gt;&lt;p align="center" style="text-align:center"&gt;&lt;span style="font-size:10pt"&gt;&lt;span style="font-family:&amp;quot;Times New Roman&amp;quot;,serif"&gt;&lt;span style="font-size:11.0pt"&gt;&lt;span style="font-family:&amp;quot;Microsoft Sans Serif&amp;quot;,sans-serif"&gt;&lt;span style="color:black"&gt;&lt;span style="layout-grid-mode:line"&gt;How and when feedback is provided&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;			&lt;td style="border-bottom:1px solid black; width:113px; padding:0cm 7px 0cm 7px; height:60px; border-top:1px solid black; border-right:1px solid black; border-left:none" valign="top"&gt;&lt;p&gt;&lt;span style="font-size:10pt"&gt;&lt;span style="font-family:&amp;quot;Times New Roman&amp;quot;,serif"&gt;&lt;span style="font-size:11.0pt"&gt;&lt;span style="font-family:&amp;quot;Microsoft Sans Serif&amp;quot;,sans-serif"&gt;&lt;span style="color:black"&gt;&lt;span style="layout-grid-mode:line"&gt;Weighting within unit (if relevant)&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;		&lt;/tr&gt;		&lt;tr&gt;			&lt;td style="border-bottom:1px solid black; width:281px; padding:0cm 7px 0cm 7px; border-top:none; border-right:1px solid black; border-left:1px solid black" valign="top"&gt;&lt;p&gt;&lt;span style="font-size:10pt"&gt;&lt;span style="font-family:&amp;quot;Times New Roman&amp;quot;,serif"&gt;&lt;span style="font-size:11.0pt"&gt;&lt;span style="font-family:&amp;quot;Microsoft Sans Serif&amp;quot;,sans-serif"&gt;&lt;span style="color:black"&gt;&lt;span style="layout-grid-mode:line"&gt;LinkedIn post to attract leisure business/organisation owners questions on Edutainment&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;			&lt;td style="border-bottom:1px solid black; width:95px; padding:0cm 7px 0cm 7px; border-top:none; border-right:1px solid black; border-left:none" valign="top"&gt;&lt;p&gt;&lt;span style="font-size:10pt"&gt;&lt;span style="font-family:&amp;quot;Times New Roman&amp;quot;,serif"&gt;&lt;span style="font-size:11.0pt"&gt;&lt;span style="font-family:&amp;quot;Microsoft Sans Serif&amp;quot;,sans-serif"&gt;&lt;span style="color:black"&gt;&lt;span style="layout-grid-mode:line"&gt;200 words&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;			&lt;td style="border-bottom:1px solid black; width:151px; padding:0cm 7px 0cm 7px; border-top:none; border-right:1px solid black; border-left:none" valign="top"&gt;&lt;p&gt;&lt;span style="font-size:10pt"&gt;&lt;span style="font-family:&amp;quot;Times New Roman&amp;quot;,serif"&gt;&lt;span style="font-size:11.0pt"&gt;&lt;span style="font-family:&amp;quot;Microsoft Sans Serif&amp;quot;,sans-serif"&gt;&lt;span style="color:black"&gt;&lt;span style="layout-grid-mode:line"&gt;Via Online Professional Forum&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;			&lt;td style="border-bottom:1px solid black; width:113px; padding:0cm 7px 0cm 7px; border-top:none; border-right:1px solid black; border-left:none" valign="top"&gt;&lt;p&gt;&lt;span style="font-size:10pt"&gt;&lt;span style="font-family:&amp;quot;Times New Roman&amp;quot;,serif"&gt;&lt;span style="font-size:11.0pt"&gt;&lt;span style="font-family:&amp;quot;Microsoft Sans Serif&amp;quot;,sans-serif"&gt;&lt;span style="color:black"&gt;&lt;span style="layout-grid-mode:line"&gt;Formative&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;		&lt;/tr&gt;		&lt;tr&gt;			&lt;td style="border-bottom:1px solid black; width:281px; padding:0cm 7px 0cm 7px; border-top:none; border-right:1px solid black; border-left:1px solid black" valign="top"&gt;&lt;p&gt;&lt;span style="font-size:10pt"&gt;&lt;span style="font-family:&amp;quot;Times New Roman&amp;quot;,serif"&gt;&lt;span style="font-size:11.0pt"&gt;&lt;span style="font-family:&amp;quot;Microsoft Sans Serif&amp;quot;,sans-serif"&gt;&lt;span style="color:black"&gt;&lt;span style="layout-grid-mode:line"&gt;Presentation&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size:10pt"&gt;&lt;span style="font-family:&amp;quot;Times New Roman&amp;quot;,serif"&gt;&lt;span style="font-size:11.0pt"&gt;&lt;span style="font-family:&amp;quot;Microsoft Sans Serif&amp;quot;,sans-serif"&gt;&lt;span style="color:black"&gt;&lt;span style="layout-grid-mode:line"&gt;OR&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size:10pt"&gt;&lt;span style="font-family:&amp;quot;Times New Roman&amp;quot;,serif"&gt;&lt;span style="font-size:11.0pt"&gt;&lt;span style="font-family:&amp;quot;Microsoft Sans Serif&amp;quot;,sans-serif"&gt;&lt;span style="color:black"&gt;&lt;span style="layout-grid-mode:line"&gt;Essay&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;			&lt;td style="border-bottom:1px solid black; width:95px; padding:0cm 7px 0cm 7px; border-top:none; border-right:1px solid black; border-left:none" valign="top"&gt;&lt;p&gt;&lt;span style="font-size:10pt"&gt;&lt;span style="font-family:&amp;quot;Times New Roman&amp;quot;,serif"&gt;&lt;span style="font-size:11.0pt"&gt;&lt;span style="font-family:&amp;quot;Microsoft Sans Serif&amp;quot;,sans-serif"&gt;&lt;span style="color:black"&gt;&lt;span style="layout-grid-mode:line"&gt;30 minutes&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size:10pt"&gt;&lt;span style="font-family:&amp;quot;Times New Ro</OtherDescription>
  </AssessmentMethods>
  <FeedbackMethods Applicant="Y" Label="Feedback methods" Student="Y">
    <Content>&lt;p&gt;Via Turnitin&lt;/p&gt;</Content>
  </FeedbackMethods>
  <RequirementsList Applicant="Y" Label="Pre/co-requisites" Student="Y">
    <Requirement>
      <UnitCode></UnitCode>
      <UnitTitle></UnitTitle>
      <RequirementType></RequirementType>
      <Description></Description>
    </Requirement>
    <AdditionalRequirement></AdditionalRequirement>
  </RequirementsList>
  <AcademicPrograms Applicant="Y" Label="Academic programmes" Student="Y">
    <AcademicProgram>
      <Program>BA Manage, Leadership, Leisure</Program>
      <Plan>BA Manag, Leadership, Leisure</Plan>
      <Level>Third Year</Level>
      <Requirement>Optional</Requirement>
    </AcademicProgram>
    <AcademicProgram>
      <Program>BA Educ, Leadership &amp; Culture</Program>
      <Plan>BA Educ, Leadership &amp; Culture</Plan>
      <Level>Third Year</Level>
      <Requirement>Optional</Requirement>
    </AcademicProgram>
  </AcademicPrograms>
  <FreeChoice Applicant="Y" Label="Available as a free choice unit?" Student="Y">
    <Content>Y</Content>
  </FreeChoice>
  <Accreditation Applicant="Y" Label="Accreditation" Student="Y">
    <Content></Content>
  </Accreditation>
  <RecommendedReading Applicant="Y" Label="Recommended reading" Student="Y">
    <Content>&lt;p&gt;Addis, M.&amp;nbsp;(2005), &amp;quot;New technologies and cultural consumption &amp;ndash; edutainment is born!&amp;quot;,&amp;nbsp;European Journal of Marketing, Vol. 39 No. 7/8, pp. 729-736.&amp;nbsp;https://doi.org/10.1108/03090560510601734&lt;/p&gt;&lt;p&gt;Hertzman, E., Anderson, D. and Rowley, S. (2008). Edutainment heritage tourist attractions: a portrait of visitors&amp;rsquo; experiences at Storyeum.&amp;nbsp;Museum management and curatorship (1990), 23(2), pp.155&amp;ndash;175.&lt;/p&gt;&lt;p&gt;Huey, L. and Broll, R. (2017). Punishment as Sublime Edutainment: &amp;lsquo;Horrid Spectacles&amp;rsquo; at the Prison Museum. In&amp;nbsp;The Palgrave Handbook of Prison Tourism. London: Palgrave Macmillan UK, pp. 517&amp;ndash;539.&lt;/p&gt;&lt;p&gt;Lepouras, G. and Vassilakis, C. (2005). Virtual museums for all: Employing game technology for edutainment.&amp;nbsp;Virtual reality : the journal of the Virtual Reality Society, 8(2), pp.96&amp;ndash;106.&lt;/p&gt;&lt;p&gt;Rossetti, G., Wyatt, B., Ali-Knight, J., (2022/23) Festivals and Edutainment, Routledge Critical Event Studies Research Series,&lt;/p&gt;&lt;p&gt;Seraphin, H. and Yallop, A. (2020). An analysis of children&amp;rsquo;s play in resort mini-clubs: potential strategic implications for the hospitality and tourism industry.&amp;nbsp;World leisure journal, 62(2), pp.114&amp;ndash;131.&lt;/p&gt;&lt;p&gt;Stebbins, R.A. (1999). Educating for serious leisure: leisure education in theory and practice.&amp;nbsp;World leisure &amp;amp; recreation, 41(4), pp.14&amp;ndash;19.&lt;/p&gt;</Content>
  </RecommendedReading>
  <StudyHours Applicant="Y" Label="Study hours" Student="Y">
    <IntroText> </IntroText>
    <ScheduledHours Applicant="Y" Label="Scheduled activity hours" Student="Y">
      <ActivityHours>
        <ActivityType>Lectures</ActivityType>
        <Hours>35</Hours>
      </ActivityHours>
    </ScheduledHours>
    <PlacementHours Applicant="Y" Label="Placement hours" Student="Y">
      <ActivityHours>
        <ActivityType></ActivityType>
        <Hours>0</Hours>
      </ActivityHours>
    </PlacementHours>
    <TotalHours Applicant="Y" Label="Independent study hours" Student="Y">
      <Hours>0</Hours>
    </TotalHours>
  </StudyHours>
  <Notes Applicant="Y" Label="Additional notes" Student="Y">
    <Content></Content>
  </Notes>
</CourseUnit>
