Buying Communication

FBTE21502 Buying Communication 10 Semester 2 Undergraduate Level 5 Janine Dixon Unit coordinator Department of Materials 1 FHEQ level (Framework for Higher Education Qualifications) ' Middle part of Bachelors ' European Credit Transfer & Accumulation System Rating : 5.0 A critical aspect of the buying role is clear communication and effective negotiation to ensure the right product reaches the right place at the right time. Identifying emerging trends and interpreting consumer patterns is essential for selecting successful high-fashion products. In this unit, you will be required to effectively balance fashion trend knowledge, product data analysis and creative product development skills, alongside the methods of effective buying communication. The unit will also focus on key decision-making skills, including problem-solving, persuasion, bargaining, and strategic influencing, all of which are central to the buying role. You will also have the opportunity to gain a Buying Communication Skills Badge on this unit. A critical aspect of the buying role is clear communication and effective negotiation to ensure the right product reaches the right place at the right time. Identifying emerging trends and interpreting consumer patterns is essential for selecting successful high-fashion products. In this unit, you will be required to effectively balance fashion trend knowledge, product data analysis and creative product development skills, alongside the methods of effective buying communication. The unit will also focus on key decision-making skills, including problem-solving, persuasion, bargaining, and strategic influencing, all of which are central to the buying role. You will also have the opportunity to gain a Buying Communication Skills Badge on this unit. <div>This unit aims to:<ul><li>Develop a creative and analytical approach, in challenging Fashion Buying situations.</li><li>Appraise the needs to consider product, supplier, brand and consumer from both a practical and theoretical perspective in the decision making during the buying process.</li><li>Apply diverse visual & digital design methods to communicate analytical research in order to present final concepts in a professional manner.</li></ul></div> A greater depth of the learning outcomes will be covered in the following sections:<ul><li>Knowledge and understanding</li><li>Intellectual skills</li><li>Practical skills</li><li>Transferable skills and personal qualities</li></ul> 1A - Explain the diverse processes used in fashion buying and in particular the ones used during the product development.1B - Discuss the diversity of research methods used in the decision making process in developing a commercially viable product.Contributing to the programme learning outcomes:1C - Analyse the process and stages of fashion product development with specific emphasis on the role of the buyer and merchandiser. 2A - Apply a range of both creative and analytical research to develop a commercially viable product for a specific retailer.2B - Assess key findings from research and make independent judgements on its implications on product development.Contributing to the programme learning outcomes:2C - Synthesise, assess and evaluate information and data from appropriate sources and use these to make informed, independent judgments and decision making in relation to technical product and/or business contexts. 3A - Develop further visual communication skills using professional CAD software to implement results.Contributing to the programme learning outcomes:3B - Plan, implement and interpret results of research or experimental studies. 4A - Formulate key findings through a range of communication methods (visually and in written format) from research to final results.Contributing to the programme learning outcomes:4B - Clear and effective communication, using a range of styles and employing various media appropriate to the context. <div><div>This unit is delivered using a blended learning approach, which integrates technology and digital media with traditional classroom activities. A variety of learning and teaching processes will be used including: lectures, discussions, group activities and independent study. Canvas will be used to present online study materials, including videos, lecture notes, guided reading, articles and other information. Canvas will also be used for the submission of assessments.</div></div> 3 Report 100% Written and verbal N The recommended reading for this unit can be found on the <a href="https://www.readinglists.manchester.ac.uk/leganto/public/44MAN_INST/lists/338990261770001631?auth=CAS">online unit reading list</a>. Lectures 18 0 82