Marketing Analytics and Business Intelligence

FBTE22002 Marketing Analytics and Business Intelligence 20 Semester 2 Undergraduate Level 5 Yue Guan Unit coordinator Department of Materials 1 FHEQ level (Framework for Higher Education Qualifications) ' Middle part of Bachelors ' European Credit Transfer & Accumulation System Rating : 10.0 The unit provides a concise introduction to economic principles, cost and management accounting concepts, business metrics and statistical techniques needed to systematically analyse and appraise the nature and performance of fashion businesses.In addition, the unit develops practical skills in the use of spreadsheets to support your analyses and provides a thorough grounding in economy-wide phenomena and governmental policies relevant to the fashion industries. The unit provides a concise introduction to economic principles, cost and management accounting concepts, business metrics and statistical techniques needed to systematically analyse and appraise the nature and performance of fashion businesses.In addition, the unit develops practical skills in the use of spreadsheets to support your analyses and provides a thorough grounding in economy-wide phenomena and governmental policies relevant to the fashion industries. The unit aims to:<ul><li>Give a suitable introduction to micro and macroeconomics.</li><li>Provide a thorough grounding in cost and management accounting approaches used in the contemporary fashion industry.</li><li>Offer hands-on experience in the use of business metrics, statistical analysis and spreadsheets.</li><li>Explore the application of the above to the systematic analysis of a range of fashion business scenarios and environments.</li><li>Promote confidence in the use of quantitative approaches to identify, formulate and solve problems relating to contemporary fashion business challenges.</li></ul> A greater depth of the learning outcomes will be covered in the following sections:<ul><li>Knowledge and understanding</li><li>Intellectual skills</li><li>Practical skills</li><li>Transferable skills and personal qualities</li></ul> <ul><li>Expound fundamental economic principles, key accounting concepts, and business metrics relevant to contemporary fashion business.</li><li>Explain and distinguish traditional and contemporary approaches to costing and management accounting.</li></ul>Contributing to the programme learning outcomes:A1. Systematically describe, analyse and appraise the structure of global fashion, textiles and related industries, with focus on the emerging issues of markets, services, consumer expectations within the macro-environment.A2. Interpret the language of imagery and symbolic content in fashion consumption, with particular reference to forecasting, branding and product development for the fashion and textile industries.A3. Articulate the processes, procedures and practices of the global fashion industry.A4. Demonstrate an understanding of product requirements, innovation, enterprise and cost issues in relation to textile and garment production.A5. Evaluate the development, management and exploitation of IT systems within organisations, in particular those involved in financial planning and management. <ul><li>Select and apply economic principles, accounting concepts, and business metrics to a range of contemporary fashion business organisations and environments.</li><li>Analyse and manipulate appropriate data and information from a variety of sources.</li></ul>Contributing to the programme learning outcomes:B1. Identify and conceptualise appropriate theories, applying them to the fashion and textile industry.B2. Synthesise, assess and evaluate information and data from appropriate sources and use these to make informed, independent judgments and decision making in relation to technical product and/or business contexts.B3. Confidently select appropriate quantitative and qualitative approaches to identify, formulate and solve problem relating to contemporary business challenges.B4. Exercise original thinking and independent learning to design and execute a project to evaluate and analyse a business concept or a technical aspect of garment or textiles products.B5. Communicate mathematical and technological information with clarity, logic and accuracy. <ul><li>Select and employ appropriate tools, including software packages and computer-based approaches, to inform and support analysis of a range of business scenarios.</li><li>Use appropriate sources to gain relevant information to inform and support decision making in a contemporary fashion business.</li><li>Act with increasing autonomy, with reduced need for supervision and direction, within defined guidelines.</li></ul>Contributing to the programme learning outcomes:C1. Select, apply and evaluate appropriate numerical, statistical and physical testing methods for complex and open-ended tasks.C2. Select, evaluate and use relevant software applications, including spreadsheets, CAD software, business applications, etc., for different tasks such as data analysis or design communication, within the context of Fashion and Textiles industry.C3. Act Autonomously with limited supervision or direction within negotiated guidelines, individually and as part of a team.C4. Identify and employ appropriate sources of information.C5. Plan, implement and interpret results of research or experimental studies. <ul><li>Engage effectively in academic discussion and present arguments in a professional manner.</li></ul>Contributing to the programme learning outcomes:D1. An ability to act ethically and communicate appropriately in a variety of complex and unpredictable contexts.D2. An ability to plan, manage and evaluate the investigation into and acquisition of new knowledge.D3. Clear and effective communication, using a range of styles and employing various media appropriate to the context.D4. Effective engagement in problem solving, academic discussion and presentation of arguments in a professional manner to both specialist and non-specialist audiences. D6. An ability to apply information technology, computation and numerical techniques in a range of appropriate contexts.D7. An understanding of factors that enhance group processes; leadership, negotiation and team working, evaluating own effectiveness with a team and modifying own behaviour as appropriate. This unit is delivered using a blended learning approach, which integrates technology and digital media with traditional classroom activities. A variety of learning and teaching processes will be used including: lectures, discussions, group activities and independent study. Canvas will be used to present online study materials, including videos, lecture notes, guided reading, articles and other information. Canvas will also be used for the submission of assessments. 1 Written exam 50% 2 Written assignment (inc essay) 50% Written and verbal N The recommended reading for this unit can be found on the <a href="https://www.readinglists.manchester.ac.uk/leganto/public/44MAN_INST/lists/338990276030001631?auth=CAS">online unit reading list</a>. Lectures 22 0 178