Strategic Management

FBTE34521 Strategic Management 40 Semester 1 Undergraduate Level 6 Claudia Henninger Unit coordinator Department of Materials 1 FHEQ level (Framework for Higher Education Qualifications) ' Last part of a Bachelors ' European Credit Transfer & Accumulation System Rating : 20.0 Strategic management as an academic discipline has a variety of models, approaches and techniques reflecting  a diversity of perspectives, many of which prima facie seem contradictory; often this is merely a paradox and the contradictions can be reconciled and often synthesised through critical analysis of the drivers and indicators obtained in the issue under consideration. The key to developing true strategic thinking is application and this is where the strategy really comes to life; as such, this unit ensures that conceptual development is supported by and made concrete through extensive use of examples and case studies drawn from a range of fashion, textile and related industries. Strategic management as an academic discipline has a variety of models, approaches and techniques reflecting  a diversity of perspectives, many of which prima facie seem contradictory; often this is merely a paradox and the contradictions can be reconciled and often synthesised through critical analysis of the drivers and indicators obtained in the issue under consideration. The key to developing true strategic thinking is application and this is where the strategy really comes to life; as such, this unit ensures that conceptual development is supported by and made concrete through extensive use of examples and case studies drawn from a range of fashion, textile and related industries. <div>The unit aims to give an advanced treatment of contemporary approaches to the strategic management process, providing the tools to conduct a thorough appraisal of the changing environment and distinctive contexts within which fashion organizations operate. In particular, the unit aims to:<ul><li>Develop a critical understanding of strategy and strategic thinking at all levels from functional to global and network;</li><li>Foster competence in conducting strategic analyses;</li><li>Deepen appreciation of the competitive challenges of the contemporary global markets in fashion, textiles and related industries;</li><li>Enhance professional, managerial level judgment, risk assessment and results-oriented planning.</li></ul></div> A greater depth of the learning outcomes will be covered in the following sections:<ul><li>Knowledge and understanding</li><li>Intellectual skills</li><li>Practical skills</li><li>Transferable skills and personal qualities</li></ul> <ul><li>Systematically   expound   a   range   of   principles, concepts,   techniques   and approaches underpinning contemporary strategic thinking</li><li>Distinguish the key elements of contemporary challenges and issues in fashion and textiles and use these to evaluate strategic alternatives</li><li>Formulate, motivate and justify strategic plans, to respond to contemporary functional, business, corporate, network and global challenges in fashion, textiles and related industries</li></ul>Contributing  to  the programme learning outcomes:<ul><li>Systematically describe, analyse and appraise the structure of global fashion, textiles and related industries, with focus on the emerging issues of markets, services, consumer expectations within the macro- environment.</li><li>Confidently distinguish the key elements of contemporary challenges and issues in fashion  and  textiles  and  use  these  systematically  in strategic planning of operational responses</li><li>Articulate the processes, procedures and practices of fashion retail, marketing, management and buying and merchandising strategies.</li></ul>Contributing to the BSc Fashion Management learning outcomes:<ul><li>Evaluate approaches to control, leadership and planning in a management context.</li><li>Demonstrate an in-depth understanding of key aspects of management theory in relation to management of organisations for example people management and information systems.</li></ul> <ul><li>Systematically evaluate and synthesise information, data and  evidence from appropriate sources and use these to make informed independent judgements</li><li>Question orthodoxy using balanced, logical and supported argument</li></ul>Contributing  to  the programme learning outcomes:<ul><li>Identify and conceptualise appropriate theories, applying them to the fashion and textile industry.</li><li>Synthesise, assess and evaluate information and data from appropriate sources and use these to make informed, independent judgments and decision making in relation to technical product  and/or  business contexts.</li><li>Exercise original thinking and independent  learning  to  design  and execute a project to evaluate and analyse a business concept or a technical aspect of garment or textiles products.</li><li>Undertake the development and execution of a major independent project in an appropriate area.</li></ul> <ul><li>Act autonomously with limited supervision or direction within negotiated guidelines</li><li>Identify and employ appropriate sources of information.</li></ul>Contributing to the programme learning outcomes:<ul><li>Plan, implement and interpret results of research or experimental studies.</li></ul> <ul><li>Engage effectively in academic discussion and present arguments in a professional  manner</li><li>Communicate clearly, fluently and effectively in a range of styles appropriate to the context.</li><li>Employ a range of tools and frameworks to  analyse  competitive situations and scenarios</li></ul>Contributing to the programme learning outcomes:<ul><li>Clear and effective communication, using a range of styles  and employing various media appropriate to the context.</li><li>Effective engagement in problem solving, academic discussion and presentation of arguments in a professional  manner  to  both  specialist and non-specialist audiences.</li><li>An ability to act ethically and communicate appropriately in a variety of complex and unpredictable contexts.</li><li>An ability to plan, manage and evaluate the investigation into and acquisition of new knowledge.</li><li>Critical reflection upon own performance and use this to identify areas for personal development as part of a lifelong learning strategy and a foundation for continuing professional development.</li></ul> This unit is delivered using a blended learning approach, which integrates technology and digital media with traditional classroom activities. A variety of learning and teaching processes will be used including: lectures, discussions, group activities and independent study. Canvas will be used to present online study materials, including videos, lecture notes, guided reading, articles and other information. Canvas will also be used for the submission of assessments. 1 Written exam 30% 5 Portfolio 70% Written and verbal  N The recommended reading for this unit can be found on the <a href="https://www.readinglists.manchester.ac.uk/leganto/public/44MAN_INST/lists/338986391310001631?auth=CAS">online unit reading list</a>. Lectures 59 0 341