International Fashion Retail

FBTE61431 International Fashion Retail 20 Semester 1 Postgraduate Taught Level 6 Fiona Velez-Colby Unit coordinator Department of Materials 1 FHEQ level (Framework for Higher Education Qualifications) ' Masters/Integrated Masters P4 ' European Credit Transfer & Accumulation System Rating : 10.0 This programme unit aims to provide an understanding of international fashion retailing strategies, using research and evidence from the literature and international fashion retailer case studies.  The unit aims to provide an understanding of the key issues facing fashion retailers, including market entry methods, market selection and future drivers of international growth. The aim is to actively develop students’ international fashion retailing strategic analysis skills and knowledge. The unit comprises of a series of lectures, seminars and workshops. This programme unit aims to provide an understanding of international fashion retailing strategies, using research and evidence from the literature and international fashion retailer case studies.  The unit aims to provide an understanding of the key issues facing fashion retailers, including market entry methods, market selection and future drivers of international growth. The aim is to actively develop students’ international fashion retailing strategic analysis skills and knowledge. The unit comprises of a series of lectures, seminars and workshops.  This unit explores the challenges facing international retail managers and considers strategic options available such as market entry method and other drivers of growth. A greater depth of the learning outcomes will be covered in the following sections:<ul> <li>Knowledge and understanding</li> <li>Intellectual skills</li> <li>Practical skills</li> <li>Transferable skills and personal qualities</li></ul> <ul><li>describe and discuss the importance of international retail theories in the context of fashion retailing.</li><li>demonstrate knowledge and understanding of a range international fashion retail expansion methods.  </li><li>demonstrate understanding and knowledge of retail store format strategies including online retailing.</li><li>describe and discuss emerging retail and consumer trends in international fashion retailing.   </li></ul> <ul><li>appreciate the theoretical underpinning of international fashion retailing.</li><li>demonstrate skills necessary to interpret, analyse and draw conclusions from journal articles being appreciative of the many factors which can have an influence on retail strategies and processes </li></ul> <ul><li>write a cogent literature review with analysis in the coursework.</li><li>develop presentation skills </li></ul> <ul><li>solve problems.</li><li>demonstrate strategic analytical skills.</li><li>work independently and collaboratively.</li><li>utilise creative and problem-solving techniques to solve retail problems. </li></ul> This unit makes use of a variety of learning and teaching processes including: lectures, problem based learning, practical sessions; case studies, and discussions. Canvas will be used to present lecture notes and supporting materials for the unit. The lectures with develop the theoretical subject knowledge, whilst the case studies and discussions will evaluate the importance and application of techniques, with practical sessions visualising these findings. Canvas may also be utilised for assessment using Turnitin. 1 Written exam 50% 2 Written assignment (inc essay) 50% Written and verbal. N <ul><li>Alexander, N., Doherty, A.M., Carpenter, J.M., Moore, M.,  (2010) "Consumer receptiveness to international retail market entry", International Journal of Retail & Distribution Management, Vol. 38 Iss: 3, pp.160 – 172.</li><li>Borghini, S., Diamond, N. Kozinets, R., McGrath, M.,  Muñiz, AM., Sherry Jr., J.F.,  “Why are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place”. Journal of Retailing, 85 (3) (2009), pp. 363–375</li><li>Dolbec, P.Y., & Chebat, J.C., (2013), ‘The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity’, Journal of retailing, volume 89, issue 4, PP460-466</li><li>Gripsrud G., and Benito, G.R.G.  (2005), “Internationalization in retailing: modeling the pattern of foreign market entry”, Journal of Business Research, Vol. 58 Iss. 12, pp. 1672-1680.</li></ul>Further reading will be suggested by each session leader. 0 0 0