Strategic Retail Management

FBTE61462 Strategic Retail Management 20 Semester 2 Postgraduate Taught Level 6 Stephen Doyle Unit coordinator Department of Materials 1 FHEQ level (Framework for Higher Education Qualifications) ' Masters/Integrated Masters P4 ' European Credit Transfer & Accumulation System Rating : 10.0 This unit explores the complexities of fashion retail management.It recognises the challenges facing retailers as competition and challenge increases through new channels, changes in market structures, an intensification of scrutiny, new markets, new entrants, diverse consumer clusters and values, ethical and sustainable demands. These challenges demand strategic clarity and consistency of retailers while simultaneously imposing the need for agility, flexibility and adaptability.This unit explores strategy and strategic levers. It considers the importance of brand in establishing a clear set of parameters for strategic decision making with respect to consistency, cohesion and competitive advantage. In this context, it will consider the key strategic levers available to retailers, including, product, price, place, physicality, people, process and promotion. In addition to this, it considers the increased importance of sustainability and ethics as well as the key role that data and data analytics plays in strategic management. This unit explores the complexities of fashion retail management.It recognises the challenges facing retailers as competition and challenge increases through new channels, changes in market structures, an intensification of scrutiny, new markets, new entrants, diverse consumer clusters and values, ethical and sustainable demands. These challenges demand strategic clarity and consistency of retailers while simultaneously imposing the need for agility, flexibility and adaptability.This unit explores strategy and strategic levers. It considers the importance of brand in establishing a clear set of parameters for strategic decision making with respect to consistency, cohesion and competitive advantage. In this context, it will consider the key strategic levers available to retailers, including, product, price, place, physicality, people, process and promotion. In addition to this, it considers the increased importance of sustainability and ethics as well as the key role that data and data analytics plays in strategic management. The unit aims to:  <ul><li>Define and discuss the role and purpose of retail strategy  </li><li>Examine key change dimensions in the retail landscape including sustainability, ethics and technology</li><li>Explore the role of brand in framing and re-framing strategy</li><li>Identify and examine the core levers of retail strategy</li></ul> A greater depth of the learning outcomes will be covered in the following sections:<ul> <li>Knowledge and understanding</li> <li>Intellectual skills</li> <li>Practical skills</li> <li>Transferable skills and personal qualities</li></ul> <ul><li>Evaluate in-depth and advanced resources pertaining to the theoretical and practical understanding of strategic retail management in an international context;</li><li>Demonstrate professional and academic responsibility, integrity and ethical considerations in an international context.</li></ul> <ul><li>Demonstrate high levels of cognitive skills of critical thinking, analysis and synthesis in your consideration of strategic retail management;</li><li>Synthesise ideas and knowledge relating to fashion retail management, evaluate options and represent cohesive solutions to strategic retail management solutions.</li></ul> <ul><li>Find, evaluate, synthesise and use information from a range of sources;</li><li>Express complex ideas and arguments coherently and convincingly in appropriate formats.</li></ul> <ul><li>Demonstrate global citizenship</li></ul> This unit is delivered using a blended learning approach, which integrates technology and digital media with traditional classroom activities. A variety of learning and teaching processes will be used including: lectures, discussions, group activities and independent study. Canvas will be used to present online study materials, including videos, lecture notes, guided reading, articles and other information. Canvas will also be used for the submission of assessments. 1 Written exam 30% 2 Written assignment (inc essay) 70% Feedback will be provided throughout the semester during student presentations, workshops and via Canvas. N The recommended reading for this unit can be found on the <a href="https://www.readinglists.manchester.ac.uk/leganto/public/44MAN_INST/lists/354518074140001631?auth=CAS">online unit reading list</a>. 0 0 0