HSTM60032 15 Semester 2 Postgraduate Taught Level 6 Elizabeth Toon Unit coordinator 1 FHEQ level (Framework for Higher Education Qualifications) ' Masters/Integrated Masters P4 ' European Credit Transfer & Accumulation System Rating : 7.5 <div>This module will help students understand health communication as a field that bridges science communication and health promotion. Through the lectures, group and individual activities, seminars, and reading, students taking this module will explore the theories supporting health communication practice as well as that practice itself.&nbsp; Pivotal to this learning experience are interactions with health communication professionals from a variety of disciplinary backgrounds. This module will also help students consider the broader social and political contexts that influence health communication, as well as controversial questions in the field.</div><div>&nbsp;</div><div>Typical session themes include the following:</div><ul> <li>Theories of health communication and behaviour change</li> <li>Fictional and fact-based narratives about medicine in the mass media</li> <li>Audiences, media, and behaviour</li> <li>Interventions, campaigns, and events, from planning to evaluation</li> <li>Risk communication</li> <li>Arts and health</li></ul> <div><p>This module will help students understand health communication as a field that bridges science communication and health promotion. Through the lectures, group and individual activities, seminars, and reading, students taking this module will explore the theories supporting health communication practice as well as that practice itself.&nbsp; Pivotal to this learning experience are interactions with health communication professionals from a variety of disciplinary backgrounds. This module will also help students consider the broader social and political contexts that influence health communication, as well as controversial questions in the field.</p><p>Typical session themes include the following:</p><ul> <li>Theories of health communication and behaviour change</li> <li>Fictional and fact-based narratives about medicine in the mass media</li> <li>Audiences, media, and behaviour</li> <li>Interventions, campaigns, and events, from planning to evaluation</li> <li>Risk communication</li> <li>Arts and health</li></ul></div> <div>The unit aims to:</div><ul> <li>introduce central theories, methods, practices, and controversies in health communication;</li> <li>establish an understanding of the relationship between theory and practice in health communication;</li> <li>introduce the various social scientific disciplines and professional fields involved in health communication;</li> <li>expose students to key debates about media use, audience understanding, and evaluation in health communication;</li> <li>enhance students&rsquo; understanding of health-related numeracy, such as statistics and risk, as well as their ability to communicate these to varied audiences; and</li> <li>encourage critical reflection on the structure, assumptions, implications, and unintended outcomes of health communication interventions</li></ul> 0 Other 100% <p>Critical analysis essay (2000 words): Essay critically analysing a health campaign or a health promotion event, or Essay critically analysing a broader controversial topic in health communication. (50%)</p><p>Campaign/intervention proposal and sample (2000) words: A plan for a campaign, communication event, or intervention, along with a sample of written or visual material for distribution/dissemination. (50%)</p> <p><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="background:white"><span style="line-height:107%"><span style="font-family:&quot;Arial&quot;,sans-serif"><span style="color:#515151">Formative assessment offered on a draft; summative assessment to consist of written comments on Blackboard and, if appropriate, discussion with the course tutor.</span></span></span></span></span></span></p> Y 0 0 150