International Fashion Retailing

MATS67112 International Fashion Retailing 15 Semester 2 Postgraduate Taught Level 6 Delia Vazquez Unit coordinator Department of Materials 1 FHEQ level (Framework for Higher Education Qualifications) ' Masters/Integrated Masters P4 ' European Credit Transfer & Accumulation System Rating : 7.5 Brief Syllabus:  <ul> <li> Market Entry Methods</li> </ul> Brief Syllabus:  <ul> <li> Market Entry Methods</li> <li> Market Selection Methods and Analysis</li> <li> International Digital Marketing</li> <li> Luxury Fashion Branding</li> <li> Future Drivers of International Growth</li> </ul> <div> This programme unit aims to provide an understanding of international retailing strategies, using research and evidence from international fashion retailers.  The unit aims to provide an understanding of the key issues facing fashion retailers, including market entry methods, market selection and future drivers of international growth.</div>   A greater depth of the learning outcomes will be covered in the following sections: <ul> <li> Knowledge and understanding</li> <li> Intellectual skills</li> <li> Practical skills</li> <li> Transferable skills and personal qualities</li> </ul> <ul> <li> identify, and demonstrate understanding of the motivations of international fashion retailers</li> <li> demonstrate knowledge and understanding of a range international fashion retail expansion methods and motivations</li> <li> demonstrate knowledge of e-marketing processes and techniques</li> <li> demonstrate understanding and knowledge of luxury branding process</li> </ul> <ul> <li> appreciate the theoretical underpinning of international fashion retailing;</li> <li> demonstrate skills necessary to interpret, analyse and draw conclusions from journal articles being appreciative of the many factors which can have an influence on retail strategies and processes</li> </ul> <ul> <li> write a cogent literature review with analysis in the coursework</li> <li> write a cogent literature review with analysis in the     written examination.</li> <li> Develop presentation skills</li> </ul> <ul> <li> solve problems;</li> <li> demonstrate strategic analytical  skills</li> </ul> <div> Lectures, seminars, presentations and workshops. All material available on blackboard including, lecture notes, assessment, reading lists and additional material.</div>   1 Written exam 70% 2 Written assignment (inc essay) 30% Coursework - 15 days after deadline, feedback via blackboard and in workshopsExams - As per University Regulations MSc IFR MSc International Fashion Reta PGDT Taught Component Mandatory N Full list on blackboard. Lectures 36 0 114