E-Fashion Retailing

MATS66621 E-Fashion Retailing 15 Semester 1 Postgraduate Taught Level 6 Charlene Gallery Unit coordinator Department of Materials 1 FHEQ level (Framework for Higher Education Qualifications) ' Masters/Integrated Masters P4 ' European Credit Transfer & Accumulation System Rating : 7.5  <ul> <li> Evaluate the nature (including the structure and organisation) of the e- fashion retailing industry.</li></ul> <ul> <li> Evaluate the nature (including the structure and organisation) of the e- fashion retailing industry.</li> <li> Develop and in-depth understanding of e-business and e-consumer behaviour in achieving and maintaining market competitiveness and e-profitability.</li> <li> Define and analyse multichannel retailing</li> <li> Analyse the significance of a multichannel strategy</li> <li> Consider new business models for business growth</li> <li> Analyse online consumer behaviour</li> <li> Gain an understanding on online marketing</li> <li> Analyse Web 2.0 and the effect of the social web theory on fashion</li> <li> Critically analyse the future of E-retail</li></ul> <div> Please note: This course unit detail provides the framework for delivery in 20/21 and may be subject to change due to any additional Covid-19 impact.  Please see Blackboard / course unit related emails for any further updates.</div>  The programme unit aims to:This unit aims to evaluate the nature (including the structure and organisation) of the e- fashion retailing industry, including strategic e-growth processes; and e-fashion retailing theory development. A thorough understanding of e-business and e-consumer behaviour in achieving and maintaining market competitiveness and e-profitability; the objectives and strategy of e-store design and the future of E-retail. The unit consists of a blend of theoretical, case material, practical examples and e-learning material. A  greater depth of the learning outcomes will be covered in the following sections: <ul> <li> Knowledge and understanding</li> <li> Intellectual skills</li> <li> Practical skills</li> <li> Transferable skills and personal qualities</li> </ul> 1a  Identify management issues entailed in e-tailing.1b  Recognize multichannel strategy and practices.1c  Explain the effect of multichannel retailing as a competitive strategy for fashion retail.1d  Describe consumers’ online shopping behaviour and experience.1e  Analyse online marketing in relation to business strategy. 2a Draw reasoned conclusions relating to e-fashion strategy, issues and concepts.2b Appreciate the theoretical underpinning of E-Fashion retailing.2c Research and evaluate appropriate material related to e-fashion retailing to express how different theories can apply to the fashion sector.2d Demonstrate skills necessary to interpret, analyse and draw conclusions from journal articles being appreciative of the many factors which can have an influence on e-retail strategies. 3a Use appropriate sources of information to gain relevant information on management theory, e-commerce and online strategy and the fashion industry.3b Write a cogent retail essay, presentation skills and team-working skills.3c Ability to ‘pitch’ ideas outlining research and strategic recommendations. 4a Apply subject knowledge.4b Communicate effectively to demonstrate knowledge of e-fashion retailing and the fashion business environment.4c Demonstrate strategic analytical skills.4d Work independently and collaboratively on project based work.4e Utilise creative and problem solving techniques to generate solutions. This unit will make use of a variety of learning and teaching processes including: lectures, discussions, group activities and independent study. Blackboard will be used to present lecture notes, guided reading, articles and other information. Blackboard may also be utilised for assessment through Blackboard quizzes (particularly for formative assessment purposes) and Turnitin 1 Written exam 70% 2 Written assignment (inc essay) 30% Feedback given verbally and written.Coursework -Week 11: Friday  at 1pm Exam -After February exam board. N Students are not required to purchase any textbooks for this module. The following are recommended.<ul> <li> Chaffey, D. (2011). E-Business and E-Commerce Management:  strategy, implementation and practice, 5th ed., Harlow: Prentice Hall.</li> <li> Chaffey, D., and Smith, P. R. (2013). E-Marketing Excellence Planning and Optimising Your Digital Marketing, 4th ed., Hoboken: Taylor and Francis.</li> <li> Kotler, P., and Armstrong, G. (2015). Principles of Marketing, 16th ed., Boston: Pearson.</li> <li> Laudon, K., and Traver, C. G. (2016). E-Commerce: business, technology and society, 12th ed. Pearson.</li> <li> Lee, N. R., and Kotler, P. (2011). Social marketing: Influencing behaviors for good. Sage Publications.</li> <li> Levy, M., and Weitz, B.A. (2014), Retailing Management, 9th ed., New York: McGraw-Hill.</li> <li> Turban, E., King, D., Lee, J. K., Liang, T. P., and Turban, D. C. (2015). Electronic commerce: A Managerial and Social Networks Perspective, 8th ed., Cham: Springer.</li></ul>Websites to Look for Journal Articles<ul> <li> http://www.emeraldinsight.com</li> <li> http://www.elsevier.com</li> <li> http://www.sciencedirect.com</li> <li> http://www.tandfonline.com</li></ul>Relevant Journals to Consult using E-journals via John Rylands Library Website<ul> <li> European Journal of Marketing</li> <li> European Retail Digest</li> <li> Harvard Business Review</li> <li> International Journal of Retail and Distribution Management</li> <li> Internet Research: Electronic Networking Applications and Policy</li> <li> Journal of Marketing</li> <li> Journal of Retailing</li> <li> Journal of Global Fashion Marketing</li> <li> Journal of Fashion Marketing and Management</li> <li> Journal of Retailing and Consumer Services</li></ul>Industrial sources<ul> <li> Drapers</li> <li> Mintel</li> <li> WGSN</li> <li> IMRG</li></ul> Lectures 24 0 126