Fashion Product Development

MATS22031 Fashion Product Development 20 Semester 1 Undergraduate Level 5 Rachel Parker-Strak Unit coordinator 1 FHEQ level (Framework for Higher Education Qualifications) ' Middle part of Bachelors ' European Credit Transfer & Accumulation System Rating : 10.0 This unit introduces students to the concept of product development management in the fashion apparel sector. <div><div>This unit introduces students to the concept of product development management in the fashion apparel sector. Product development theory is established and concepts including design inspiration, range planning and trend analysis. Students will develop and build ranges and design concepts for collections, working through all stages of the product development life cycles, underpinned by market data collection. The skills gained will enhance students’ ability to effectively communicate across all levels of the business. Students are required to study and analyse a current trend to demonstrate their seasonal trend awareness. Students will also have to carry out some analysis of the market and using their understanding of the trend as well as their market findings, carry out a trend translation and develop a range, considering the appropriateness for the target consumer and brand.<div> </div></div></div>  <div> This unit aims to: <ul> <li> Develop an understanding of the product development process with a particular focus on range planning and trend analysis. </li> <li> Draw links between textile technology and the finished garment.</li> <li> Demonstrate the links between marketing and product development.</li> </ul>  </div>  A greater depth of the learning outcomes are covered in the following sections: <ul> <li> Knowledge and understanding</li> <li> Intellectual skills</li> <li> Practical skills</li> <li> Transferable skills and personal qualities</li> </ul> 1A, Interpret the relevant product development theory relating to apparel1B, Demonstrate the links between marketing and the product development process1C, Develop process awareness of the stages involved in product development for the fashion industry ensuring accuracy in decision making within the process1D, Have an appreciation of various product development methods using trends and market analysis toolsContributing to developing the in programme specification learning outcomes and to assessment of:<ul> <li> An understanding of product requirement, innovation, enterprise and cost issues in relation to the production and usage of textile materials, with particular reference to sustainability, globalisation, and business ethics within a changing environment;</li></ul>  2A, Apply knowledge of product development to carry out a practical product development project2B, Analyse trends using knowledge of trend development and prediction methodologies2C, Draw on knowledge from marketing units to link features of product development with the marketing concept2D, Synthesise methods of market research to inform fashion brands strategic product decisionsContributing to developing the in programme specification learning outcomes and to assessment ofProblem-solving and decision making abilities using appropriate quantitative and qualitative skills including  identifying, formulating and solving business and technical problems associated, in particular, with the fashion and textile industries;An ability to exercise original thinking and the ability to create, evaluate and assess a range of options together with the capacity to apply ideas and knowledge to a range of situations pertaining to materials and their applications; Articulate and synthesise their 1  -  Knowledge and understanding, attributes and skills in effective ways in the contexts of creative practice, employment, further study, research and self-fulfilment; 3A, Articulate and synthesise market and trend data through planning, conducting and evaluating research3B, Produce product development visualisation boards and information appropriate for the fashion industry3C, Work independently to source information from a wide range of sourcesContributing to developing the in programme specification learning outcomes and to assessment of:<ul> <li> An ability to use practical design communication methods effectively in a fashion and textile context; (BC1, BC2, DC1, DC5)</li> <li> An ability to plan, implement and interpret the results of research studies;</li> <li> An ability to use competently a range of general IT applications, together with specialised textiles, CAD and fashion software, and analysis software for business;</li></ul>An ability to identify and employ appropriate sources of information  4A, Communicate key concepts visually and in a written format and organise material effectively4B, Contributing to developing the in programme specification learning outcomes and to assessment of:4C, An ability to communicate effectively in writing and orally, including making presentations using graphics; (MD1)4D, Critical awareness - the ability to: analyse information and experiences, formulate independent judgements, and articulate reasoned arguments through reflection, review and evaluation; formulate reasoned responses to the critical judgements of others; identify personal strengths and needs; <div> <div> This unit will make use of a variety of learning and teaching processes including: lectures, discussions, group activities and independent study. Blackboard will be used to present lecture notes, guided reading, articles and other information. Blackboard may also be utilised for assessment. </div></div>  2 Written assignment (inc essay) 100% Feedback provided written and verbal  N Main Sources:<ul><li>The fashion industry : strategies and product development : Compiled by: Rachel Studd and Rachel Parker-Strak (2019) Pearson</li><li>Boardman, R., Parker-Strak, R., Henninger, C.E. (2020). Fashion Buying and Merchandising: The Fashion Buyer in a Digital Society, Routledge:</li><li>Brannon, E., (2000) ‘Fashion Forecasting’, Fairchild Publications,Inc.</li><li>Keiser,S, J &Garner, M, B (2008) ‘Beyond Design. The Synergy of Apparel Product Design’. 2nd ed., Fairchild</li><li>Jackson, T. & Shaw, D. (2009), ‘Mastering Fashion Marketing’, Palgrave Macmillan</li><li>Jackson, T & Shaw, D (2001) ‘Mastering Fashion Buying and Merchandising Management’: Palgrave Macmillan</li><li>Schneider, R. (2013) ‘Adobe for fashion: illustrator cs6’, the ultimate guide to drawing flats New York Cookie Graphics LLC</li><li>McKelvey, K. & Munslow, J. (2008) ‘Fashion forecasting’ Wiley-Blackwell</li><li>WGSN - <a href="www.wgsn.com">www.wgsn.com</a></li><li>Edited – <a href="www.edited.com">www.edited.com</a></li><li>Fashion Snoops  - via UoM library</li></ul>  Practical classes & workshops 22 0 178