Fashion Buying & Merchandising

MATS20422 Fashion Buying & Merchandising 20 Semester 2 Undergraduate Level 5 Lisa Trencher Unit coordinator Department of Materials 1 FHEQ level (Framework for Higher Education Qualifications) ' Middle part of Bachelors ' European Credit Transfer & Accumulation System Rating : 10.0 Welcome to Fashion Buying and Merchandising. This handbook aims to provide you with the information about the unit, including aims, indicative content, proposed delivery, how to contact until staff and the assessment details. <div>Welcome to Fashion Buying and Merchandising. This handbook aims to provide you with the information about the unit, including aims, indicative content, proposed delivery, how to contact until staff and the assessment details.This handbook should be read in conjunction with the School of Materials Undergraduate Programme Handbook which can be found on the Undergraduate Virtual Common Room on Blackboard. </div><div> </div>   <div>This handbook should be read in conjunction with the Department of Materials Undergraduate or Postgraduate Programme Handbook – due to the move from Blackboard to Canvas this link is not currently available but once available, it will be distributed.  This unit aims to identify the responsbilities of the fashion buyer and merchandiser within the retail environment. It will provide a detailed overall of the day-to-day activities within the roles of buying and merchandising, analysing the process of buying and merchandising from concept to consumer.  </div>  A greater depth of the learning outcomes will be covered in the following sections:<ul><li>Knowledge and understanding</li><li>Intellectual skills</li><li>Practical skills</li><li>Transferable skills and personal qualities</li></ul> Students will be able to identify and compare the role of a buyer and a merchandiser in the creation of a product range, from concept to carrier bag.<ol><li>Recognise the importance of the role of the consumer, the wider market, historical sales and the brand identity in fashion buying and merchandising.</li><li>Analyse the importance of lead times and the use of the critical path in the product development process and supplier management.</li><li>Analyse the importance of monitoring retail sales and the tools/calculations used to do this.</li><li> Analyse the importance of technology and sustainability in the evolution of fashion buying & merchandising.</li></ol>  <ol><li>Identify and analyse key fashion buying and merchandising literature.</li><li>Analysis of emerging and established buying and merchandising technologies used to create mass production of ranges.</li><li>Identify and apply the use of calculations in buying and merchandising</li></ol> <ol><li>Locate and relate key industry reports and data relating to the fashion market</li><li>Select and analyse big data platforms such as edited.com and see how it informs the creation of a product range and the monitoring of sales</li></ol> <ol><li>Arrange material and data from a variety of sources to a professional standard</li><li>Demonstrate analytical skills and the ability to justify your decisions.</li></ol> <div> <div> This unit provides a critical understanding of both fashion buying and fashion merchandising. The unit content will provide the students with a strong knowledge base of important industry standards involved in the key areas such as product development, costings, allocation, distribution and financial analysis of product ranges, thus allowing the students to develop key commercial skills for utilisation in industry.Topics will be introduced in lectures; directed reading and personal research will be encouraged to provide depth of understanding.  Some lecture sessions will involve the use of worked practical exercises. Visiting lecturers and industry visits will be used, where practical, to support the unit. </div></div>  1 Written exam 30% 2 Written assignment (inc essay) 70% Written and verbal   BSc (Hons) FTR BSc (Hons) Fashion and Textile Second Year Mandatory N Main Sources:<ul> <li> Clark, J., (2015). Fashion Merchandising, Palgrave, London</li> <li> Diamond, J., Pintel, G., (2014). Retail Buying, Pearson Education Ltd</li> <li> Grove, V., (2012). Concept to Customer, Ava Publishing</li> <li> Hebrero, M., (2015). Fashion Buying and Merchandising, CreateSpace Independent Publishing Platform</li> <li> Jackson, T., Shaw, D., (2001) Mastering Fashion Buying and Merchandising Management, Macmillan Master Series</li> <li> Shaw, D., Koumbis, D., (2014). Fashion Buying, Fairchild New York.</li></ul>Recommended Sources:<ul> <li> Clodfelter, R., (2012). Retail Buying: From Basics To Fashion, Fairchild Books</li> <li> Diamond, E, (2006). Fashion Retailing, A Multi Channel Approach, Pearson/Prentice Hall, NJ</li> <li> Elliott,F. & Rider, J., (2007). Retail Buying Techniques, Management Books Ltd</li> <li> Gorgen Wolfe, M G, (1998). The World of Fashion Merchandising, Goodheart-Willcox</li> <li> Goworek, H (2007). Fashion Buying 2nd ed., Blackwell Science, London</li> <li> Jones, R. M., (2006). The Apparel Industry 2nd edition : Blackwell Science, London</li> <li> Goworek, H, McGoldrick, P., (2015). Retail Marketing Management,</li> <li> Varley, R (2001), Retail Product Management: buying and merchandising, Routledge.</li> <li> Varley, R., Roncha, A., Radclyffe-Thomas, N., Gee, L., (2019). Fashion Management: A Strategic Approach, Red Globe Press</li></ul>Websites to Look for Academic Journal Articles:<ul> <li> Emerald insight (access via library – databases)</li> <li> Sciencedirect (access via library – databases)</li> <li> Proquest (access via library – databases A-Z)</li> <li> Google Scholar</li></ul>Relevant Journals to Consult using E-journals via John Rylands Library Website<ul> <li> Journal of Fashion Marketing and Management</li> <li> Journal of Global Fashion Marketing</li> <li> Fashion Theory</li> <li> European Journal of Marketing</li> <li> International Journal of Retail and Distribution Management</li> <li> Journal of Marketing</li> <li> Journal of Retailing</li> <li> Apparel International</li> <li> International Journal of Clothing Science and Technology</li></ul>Industry References:<ul> <li> WGSN</li> <li> Drapers (access via the library website)</li> <li> Edited  (access via library website)</li> <li> Mintel  (access via library website)</li> <li> Key Note (access via the library website)</li> <li> Business of Fashion</li> <li> Retail-week.co.uk</li> <li> Key note (access via library website)</li> <li> Euromonitor</li> <li> Bain</li> <li> The economist</li> <li> Newspapers/news sites such as BBC, The Telegraph, The Guardian, BBC, Wall Street Journal</li> <li> Brand Channel (www.brandchannel.com) </li> <li> Mckinsey (www.mckinsey.com) - consultants</li></ul><ul> <li> Accenture (www.accenture.com) - consultants</li></ul>  Lectures 24 0 176