Fashion Buying

MATS11301 Fashion Buying 20 Semester 1 Undergraduate Level 4 Aurelie Le Normand Unit coordinator Department of Materials 1 FHEQ level (Framework for Higher Education Qualifications) ' First part HE study/Bachelors ' European Credit Transfer & Accumulation System Rating : 10.0 This unit develops skills in order to both understand trends, design and products considering various methods of communication utilised within fashion industry. This unit develops skills in order to both understand trends, design and products considering various methods of communication utilised within fashion industry. It examines the concept of fashion and the structure of the industry, along with the trend development process. Students will focus on how seasonal fashion trends develop and their significance to the strategic decision making process for product development in fashion buying.Trend communication methods will be developed both visually and verbally in the context of fashion/textile environment. Theories will be investigated underpinned by practical applications and case studies. Students will investigate fashion trends and products, and how they need to be adapted to fit into different market levels.  The unit aims to:<ul><li>Develop an understanding of the structure and dynamics of the global fashion and textiles industry and the processes involved in the fashion marketplace.   </li><li>Introduce the concept of fashion trends – research, identification, development, utilisation, analysis and application.   </li><li>Develop skills in visual communication.</li></ul>  A greater depth of the learning outcomes are covered in the following sections:<ul> <li> Knowledge and understanding</li> <li> Intellectual skills</li> <li> Practical skills</li> <li> Transferable skills and personal qualities</li></ul> A. Analyse and identify the processes that take place in the fashion industry in relation to product development B. Demonstrate a broad understanding of fashion trend development C. Interpret various methods of communication within design and trends, including digital multi-media, with particular focus on communication in fashion product developmentContributing to the programme learning outcomes:  A1. Systematically describe, analyse and appraise the structure of global fashion, textiles and related industries, with focus on the emerging issues of markets, services, consumer expectations within the macro-environment.  A. Describe the relevant theories related to fashion and trends and explain how they are applied in the fashion and textiles industryB. Collect and evaluate market and trend information to make relevant decisions related to trends and product development in a commercial fashion context.Contributing to the programme learning outcomes:  B1. Identify and conceptualise appropriate theories, applying them to the fashion and textile industries.B2. Synthesise, assess and evaluate information and data from appropriate sources and use these to make informed, independent judgments and decision making in relation to technical product and/or business contexts.   A. Use appropriate software tools and techniques to produce written and visual communications tools relevant for the fashion industryB. Identify, collect and synthesise market and trend data through planning, conducting and evaluating research A. Identify and use appropriate presentation and communication methods, with due consideration for the context and the audienceB. Use design tools including digital multimedia effectively in all communication toolsC. Organise research findings into a written formatContributing to the programme learning outcomes:  D1. An ability to act ethically and communicate appropriately in a variety of complex and unpredictable contexts.D3. Clear and effective communication, using a range of styles and employing various media appropriate to the context.   <div>This unit makes use of a variety of learning and teaching processes including: videos, problem based learning, live sessions, case studies and discussions. Blackboard will be used to present videos, presentation slides and supporting materials for the unit. The online activities will develop the theoretical subject knowledge, whilst the case studies and discussions will evaluate the importance and application of techniques, with live sessions visualising these findings. The unit will include practical sessions in a specialist CAD cluster.Students are expected to download all online activity videos and attend all the live sessions (academic and CAD). You are expected to work independently to complete the requirements for the unit, during which you are expected to carry out fieldwork to gain insight into the fashion marketplace and reading to supplement your theoretical knowledge and understanding. You will also need to carry out practical work on your project. The independent self-study session will be directly linked to the coursework and be followed up in the live sessions therefore students that attend all the sessions will find the assessments more straightforward: those who do not attend will find it more difficult! General assistance throughout the unit includes:<ul><li>The provision of reading lists for each topic covered: where possible copies or links will be available on the blackboard site for the unit;    </li><li>An opportunity for you to speak briefly to the unit tutors in the online workshop live sessions or in dedicated online drop in sessions.   </li><li>Formative feedback at key states of the unit to help you gauge your progress and understanding you will be informed of this during the unit</li></ul><ul> </ul></div> 5 Portfolio 100% Feedback given written and oral.  BSc (Hons) F Mgmt BSc Fashion Management First Year Mandatory BSc (Hons) F Mktg BSc Fashion Marketing First Year Mandatory BSc (Hons) F Retail BSc Fashion Retail First Year Mandatory BSc (Hons) F B&M BSc Fashion Buying and Merchan First Year Mandatory N Main texts:Dillon, S. (2011) The Fundamentals of Fashion Management, AVA Books, Lausanne, SwitzerlandEdited – www.edited.comFiore, A. M. and Kimle, P. A., (1997) Understanding Aesthetics for the Merchandising and Design Professional, Fairchild Publications, New YorkFrings, G. S. (2010) Fashion: From Concept to Consumer, (School Edition), Prentice Hall, London,UKJenss, H., (2017) Fashioning Memory: Vintage Style and Youth Culture, BloomsburyScheider, R. (2013) Adobe for Fashion: Illustrator cs6’ the ultimate guide to drawing flats, New YorkSeivewright, S. (2012) Basics Fashion Design 01: Research and Design (2nd Edition), AVA Books, Lausanne, SwitzerlandStudd, R. and Parker-Strak, R. (2019) ‘The Fashion Industry - Strategies and Product Development’ a Compilation text by Pearson Publishers.Udale, J., (2008) Textiles and Fashion, AVA books, Lausanne, Switzerland WGSN – www.wgsn.com Recommended reading:Brannon, E. L. (2010) Fashion Forecasting: Research, Analysis & Presentation (3rd Edition), Fairchild Books, New York, USAEasey, M. (Ed.) (2009) Fashion Marketing (3rd edition), Wiley-Blackwell, Oxford, UK  Lectures 40 0 160