MATS67410
International Fashion Marketing (Online)
20
Full year
Postgraduate Taught
Level 6
Barbara Waters
Unit coordinator
1
FHEQ level (Framework for Higher Education Qualifications) ' Masters/Integrated Masters P4 '
European Credit Transfer & Accumulation System Rating : 10.0
<p>Welcome to International Fashion Marketing. This handbook is your guide to the unit and will provide you with information about the subject including aims and learning outcomes, content and structure, delivery style, assessment and feedback and additional support.</p>
<p>Welcome to International Fashion Marketing. This handbook is your guide to the unit and will provide you with information about the subject including aims and learning outcomes, content and structure, delivery style, assessment and feedback and additional support.</p><p>This unit will introduce you to the principles of international fashion marketing and how the fashion industry develops strategies in line with their target market in a global context. The unit develops the knowledge and skills to enable a strategic approach to fashion marketing through application of relevant theory, frameworks and techniques used by international fashion businesses to achieve competitive advantage. It provides a grounding in the key issues facing the fashion industry, including market selection, market entry methods, and future drivers of international growth. A forward-looking approach to understanding global consumer culture and global citizenship is adopted to develop your ability to anticipate consequential effects of international marketing strategies.</p><p><strong>Brief Syllabus</strong></p><ul><li>The fundamentals of marketing</li><li>Drivers of internationalisation</li><li>Market entry methods</li><li>Global vs local</li><li>Future trends in international fashion marketing</li></ul>
<p>The unit aims to:</p><ul><li>Explore the principles of international fashion marketing and the tactics used to pro-actively manage international growth with consideration of the different strategies and styles of marketing management and external factors that impact on global consumer culture.</li></ul><p> </p>
<p>A greater depth of the learning outcomes will be covered in the following sections:</p><ul><li>Knowledge and understanding</li><li>Intellectual skills</li><li>Practical skills</li><li>Transferable skills and personal qualities</li></ul>
<p>Summarise the key concepts of international fashion marketing and its contribution to market expansion</p><p> </p>
<p>Evaluate the development, implementation and communication of international fashion marketing strategies and their implications</p><p>Analyse environmental and competitive market forces with flexibility and sensitivity, considering multi-cultural issues in market dynamics</p><p> </p>
<p>Create coherent recommendations to achieve an organisation's strategic goals</p><p> </p>
<p>Communicate complex ideas and arguments, in oral and written forms</p>
<p>The unit is delivered entirely online in a ten week block. A 20 credit unit requires 200 hours of study, which equates to an average of 20 hours per week. Some of this time will be specifically allocated, in the form of live tutorials or other such activities, while the remainder is reserved for private study using resources and reading lists available online through the University Library.</p><p>Blackboard will be used to deliver the core learning materials for the unit, including short videos, guided reading, quizzes, activities and other information. Blackboard may also be utilised for assessment using Turnitin. We will make use of a variety of learning and teaching technologies built into Blackboard including: discussion boards, Padlet boards and the Pebblepad portfolio and blogging system.</p><p>You will learn via both group activities and independent study.</p><p> </p>
2
Written assignment (inc essay)
100%
<p>Written</p>
MATS67410 IFM Online Conditions (Programme 10019)
N
<p> </p><p>Reading will be signposted in each section of the online learning materials and you are strongly encouraged to read widely from the peer-reviewed literature in order to broaden your understanding of the key topics.</p><p>Main Texts are found on the Blackboard Reading List.</p><p>Websites to enable your search for relevant Journal Articles:</p><p> </p><p>https://scholar.google.co.uk/</p><p>http://www.emeraldinsight.com </p><p>http://www.elsevier.com </p><p>http://www.sciencedirect.com </p><p> </p><p>Relevant Journals to consult using E-journals via the University of Manchester Library Website:</p><ul><li>Journal of Fashion Marketing & Management</li><li>Journal of Global Fashion Marketing</li><li>European Journal of Marketing</li><li>Harvard Business Review<br/> </li></ul>
Lectures
16
0
184