Fashion Consumer Behaviour (Online)

MATS67440 Fashion Consumer Behaviour (Online) 20 Full year Postgraduate Taught Level 6 Delia Vazquez Unit coordinator 1 FHEQ level (Framework for Higher Education Qualifications) ' Masters/Integrated Masters P4 ' European Credit Transfer & Accumulation System Rating : 10.0 Welcome to Fashion Consumer Behaviour. This handbook is your guide to the unit and will provide you with information about the subject including aims and learning outcomes, content and structure, delivery style, assessment and feedback and additional support.. <div>Welcome to Fashion Consumer Behaviour. This handbook is your guide to the unit and will provide you with information about the subject including aims and learning outcomes, content and structure, delivery style, assessment and feedback and additional support.This unit will introduce you to the principles of fashion consumer behaviour and relevant theories pertinent to consumer behaviour. It will explore the impact of macro factors, such as cultural and sociological shifts, on consumers and markets and how these offer insights that could inform future strategy. You will learn how consumer behaviour can be influenced by different marketing strategies, developing an understanding of how to identify these opportunities and translate them into creative solutions to satisfy future needs in line with industry practice.Brief Syllabus<ul><li>Consumer Behaviour Trends</li><li>The Consumer Decision Making Process</li><li>Psychological Influences on Consumer Behaviour</li><li>Self-Concept & Symbolic Consumption</li><li>Social Influences on Consumer Behaviour</li><li>Cultural Influences on Consumer Behaviour</li><li>Segmentation</li><li>Ethical Issues in Consumer Behaviour</li></ul></div>  The unit aims to:<ul><li>explore the various forms of fashion promotion and the opportunities, challenges and complexities of integrated marketing communications in the contemporary fashion business environment.</li></ul>  A greater depth of the learning outcomes are covered in the following sections:<ul> <li>Knowledge and understanding</li> <li>Intellectual skills</li> <li>Practical skills</li> <li>Transferable skills and personal qualities</li></ul> Interpret current trends in relation to international fashion marketing and consumption Evaluate key constructs and contemporary theories in consumer behaviour from a cross-cultural perspective in international fashion marketingEvaluate the impact of cognitive, social and cultural factors on individual consumptionEvaluate the impacts of consumer behaviour on fashion marketing practices in a global context Analyse consumer behaviour in an international fashion market context Communicate complex ideas and arguments, in oral and written formsPerform effectively in a team environment, exercising leadership, teambuilding, negotiation and project management skills The unit is delivered entirely online in a ten week block. A 20 credit unit requires 200 hours of study, which equates to an average of 20 hours per week. Some of this time will be specifically allocated, in the form of live tutorials or other such activities, while the remainder is reserved for private study using resources and reading lists available online through the University Library.Blackboard will be used to deliver the core learning materials for the unit, including short videos, guided reading, quizzes, activities, and other information. Blackboard will be utilised for assessment using Turnitin.  We will also make use of a variety of learning and teaching technologies built into Blackboard including discussion boards, padlet boards, VoiceThread activities and the Pebblepad portfolio system.The learning materials have been specifically designed to provide an interactive and carefully structured introduction to each topic, guidance on further reading, opportunities for reinforcement activity (checking that you can apply your knowledge) and formative feedback (monitoring your progress and identifying ways to improve). You will learn via both group activities and independent study.The material is designed to allow you to study in a flexible manner (at your own pace) but there will be certain points during the block of study when summative (tutor-assessed) work will need to be submitted.The course materials should be considered as the starting point for your study of the subject and you should read as much professional literature (professional body publications, market reports and periodicals) and academic literature (textbooks and journal articles) as you can. 2 Written assignment (inc essay) 100% Written MATS67440 IFM Online Conditions (Programme 10019) N Reading will be signposted in each section of the online learning materials and you are strongly encouraged to read widely from the peer-reviewed literature in order to broaden your understanding of the key topics.Main Texts are found on the Blackboard Reading List. Key texts include:Hoyer, MacInnis & Pieters (2013) Consumer Behaviour, Cengage LearningSolomon, Bamnossy & Askegaard (2016) Consumer Behaviour: a European Perspective, PearsonWebsites to enable your search for relevant Journal Articles:                https://scholar.google.co.uk/https://www.semanticscholar.org/  http://www.emeraldinsight.com  http://www.elsevier.com  http://www.sciencedirect.com   Relevant Journals to consult using E-journals via the University of Manchester Library Website: Journal of Consumer Behaviour Lectures 16 0 184