MATS67450
Retail Marketing (Online)
20
Full year
Postgraduate Taught
Level 6
Delia Vazquez
Unit coordinator
1
FHEQ level (Framework for Higher Education Qualifications) ' Masters/Integrated Masters P4 '
European Credit Transfer & Accumulation System Rating : 10.0
<p>This unit explores the complexities of international fashion retail management. The retail landscape has undergone significant changes in recent years with digital channels becoming increasingly dominant. </p>
<div><p>This unit explores the complexities of international fashion retail management. The retail landscape has undergone significant changes in recent years with digital channels becoming increasingly dominant. Fashion businesses face unique challenges and have opportunities in managing the intricacies of global sourcing in order to respond to the consumer and provide the desired customer journey and customer experience. Fashion businesses need to coordinate both product supply and consumer demand across a number of channels and geographical locations and ensure they work effectively together. This unit will introduce you to the retail buying and merchandising cycle, global sourcing, logistics and omnichannel distribution. It explores how commercial practices are optimised for sustainable competitive advantage and can be integrated within marketing strategies to build strong customer relationships.</p></div><p> </p>
<p>This unit explores the physical and digital retail distribution channels, the increasing strategic options they offer and the key fashion buying practices and product management processes employed in international fashion retail organisations.</p><p> </p>
<p>Assess the challenges and opportunities of contemporary fashion retail management in a global and omni-channel context</p>
<p>Evaluate the role of product and supply chain management in achieving sustainable competitive advantage and delivering customer experience</p><p>Assess and analyse competitive situations effectively using appropriate tools and frameworks</p>
<p class="TableParagraph" style="margin-left:7px;margin-right:40px;">Interpret numerical data in support of buying management decisions</p><p> </p>
<p>Communicate complex ideas and arguments, in oral and written forms</p><p>Perform effectively in a team environment, exercising leadership, teambuilding, negotiation and project management skills</p>
<div> <p>This unit is delivered by distance-learning. You will receive access to the online virtual learning environment which will contain the learning materials and the online tools required to interact with tutors and your fellow students.</p><p>The learning materials have been specifically designed to provide an interactive and carefully structured introduction to each topic, guidance on further reading, opportunities for reinforcement activity (checking that you can apply your knowledge) and formative feedback (monitoring your progress and identifying ways to improve).</p><p>The material is designed to allow you to study in a flexible manner (at your own pace) but there will be certain points during the block of study when summative (tutor-assessed) work will need to be submitted.</p><p>The course materials should be considered as the starting point for your study of the subject and you should read as much professional literature (professional body publications, market reports and periodicals) and academic literature (textbooks and journal articles) as you can.</p></div><p> </p>
2
Written assignment (inc essay)
100%
<p>Written</p>
MATS67450 IFM Online Conditions (Programme 10019)
N
<p>Fernie & Grant (2019) Fashion Logistics, Kogan Page</p><p> Goworek & McGoldrick (2015) Retail Marketing Management: Principles and Practices, Pearson</p><p> Clark (2014) Fashion Merchandising: Principles and Practice, Red Globe Press</p><p> Varley et al. (2019) Fashion Management: A Strategic Approach, Red Globe Press (Macmillan HE) </p>
Lectures
16
0
184