MATS67460
Contemporary Issues (Online)
20
Full year
Postgraduate Taught
Level 6
Delia Vazquez
Unit coordinator
1
FHEQ level (Framework for Higher Education Qualifications) ' Masters/Integrated Masters P4 '
European Credit Transfer & Accumulation System Rating : 10.0
<p>This unit provides an introduction to relevant issues that influence the contemporary international fashion marketing environment and evaluates the antecedents and effects on the performance of fashion companies and associated organisations throughout the supply chain.</p>
<div><p>This unit provides an introduction to relevant issues that influence the contemporary international fashion marketing environment and evaluates the antecedents and effects on the performance of fashion companies and associated organisations throughout the supply chain. It focuses on the role of innovation as a response to shifts in industry practice, to address contemporary issues such as such as sustainability and digital technologies. </p></div><p> </p>
<p>This unit explores issues in the contemporary international fashion marketing environment from a strategic perspective and to analyse the factors influencing the nature and development of the fashion industry with consideration of the implications for organisational performance. </p><p> </p>
<p>Summarise relevant contemporary issues facing the fashion industry</p><p> </p>
<p>Analyse the key social and environmental trends related to the contemporary retail environment and organisations</p><p>Apply fundamental and cutting-edge theories / models to evaluate the operationalisation of social responsibility and sustainability as part of the corporate agenda</p><p>Evaluate how innovation and disruption influence organisational development in a global fashion context</p><p> </p>
<p>Create solutions that deal with real international fashion marketing problems faced by organisations</p><p> </p>
<p>Communicate complex ideas and arguments, in written and oral forms</p><p>Perform effectively in a team environment, exercising leadership, teambuilding, negotiation and project management skills</p>
<p>This unit is delivered by distance-learning. You will receive access to the online virtual learning environment which will contain the learning materials and the online tools required to interact with tutors and your fellow students.</p><p>The learning materials have been specifically designed to provide an interactive and carefully structured introduction to each topic, guidance on further reading, opportunities for reinforcement activity (checking that you can apply your knowledge) and formative feedback (monitoring your progress</p>
2
Written assignment (inc essay)
100%
<p>Written</p>
N
<p>Chaffey & Ellis-Chadwick (2019) Digital Marketing: Strategy, Implementation and Practice, Pearson</p><p> </p><p>Chow et al. (2018) Contemporary Case Studies on Fashion Production, Marketing and Operations, Springer</p><p> </p><p>Gwilt et al. (2019) Global Perspectives on Sustainable Fashion, Bloomsbury</p><p> </p><p>Parsons et al. (2017) Contemporary Issues in Marketing & Consumer Behavior, R</p>
Lectures
16
0
184