Strategic Retail Management

MATS61462 Strategic Retail Management 20 Semester 2 Postgraduate Taught Level 6 Rachel Parker-Strak Unit coordinator Department of Materials 1 FHEQ level (Framework for Higher Education Qualifications) ' Masters/Integrated Masters P4 ' European Credit Transfer & Accumulation System Rating : 10.0 This unit explores the complexities of international fashion retail management.   This unit explores the complexities of international fashion retail management. The retail landscape has undergone significant changes in recent years with digital channels becoming increasingly dominant. Fashion businesses face unique challenges and have opportunities in managing the intricacies of global sourcing in order to respond to the consumer and provide the desired consumer journey and customer experience. Fashion businesses need to co-ordinate both product supply and consumer demand across a number of channels and geographical locations, and ensure that they work together effectively. This unit will introduce you to the retail buying and merchandising cycle, global sourcing, logistics and omni-channel distribution. It explores how commercial practices are optimised for sustainable competitive advantage and can be integrated within marketing strategies to build strong customer relationships.  The emphasis of this unit will be on developing a holistic perspective from which to view the retail environment and retail strategy, and also on providing the analytical tools to evaluate factors in the environment, both at this point in time and also into the future as the retail industry evolves and changes.This handbook should be read in conjunction with the Department of Materials Postgraduate Programmes Handbook which can be found on the School Intranet. (<a href="http://intranet.materials.manchester.ac.uk" style="font-family:"Times New Roman",serif; color:blue; text-decoration:underline">http://intranet.materials.manchester.ac.uk</a>). The unit aims to:The unit aims to:  <ul><li>Define and discuss the role and purpose of retail strategy  </li><li>Examine key change dimensions in the retail landscape including sustainability, ethics and technology</li><li>Explore the role of brand in framing and re-framing strategy</li><li>Identify and examine the core levers of retail strategy </li></ul>The unit counts for 20 credits. A greater depth of the learning outcomes will be covered in the following sections:<ul> <li>Knowledge and understanding</li> <li>Intellectual skills</li> <li>Practical skills</li> <li>Transferable skills and personal qualities</li></ul> <ul><li>Evaluate in-depth and advanced resources pertaining to the theoretical and practical understanding of strategic retail management in an international context;</li><li>Demonstrate professional and academic responsibility, integrity and ethical considerations in an international context.</li></ul> <ul><li>Demonstrate high levels of cognitive skills of critical thinking, analysis and synthesis in your consideration of strategic retail management;</li><li>Synthesise ideas and knowledge relating to fashion retail management, evaluate options and represent cohesive solutions to strategic retail management solutions.</li></ul> <ul><li>Find, evaluate, synthesise and use information from a range of sources;</li><li>Express complex ideas and arguments coherently and convincingly in appropriate formats.</li></ul> <ul><li>Demonstrate global citizenship</li></ul>  The unit provides an in-depth consideration of the contemporary retail sector and how retailers strategise for it. The unit opens with a general overview of the past, present and future of retailing by way of setting the scene and establishing a base-line for the unit. Subsequently, attention is given to dimensions such as technology, ethics, logistics and product management, place and space, and culture. 1 Written exam 30% 2 Written assignment (inc essay) 70% Feedback will be provided throughout the semester during student presentations, workshops and via blackboard. N  Students are not required to purchase any textbooks for this module, as there is no single textbook that covers everything. The following are recommended, but this is not an exhaustive list:Aaker, D.A. (1991) Managing Brand Equity, Free Press.David A. Aaker, D.A. (2002) Building Strong Brands, Simon & Schuster.Baker, M., (2014) Marketing Strategy & Management Palgrave Macmillan Education  (Fifth edition)Clark (2014) Fashion Merchandising: Principles and Practice, Red Globe PressDawson, J., Sparks, L. and Findlay, A. (2008) The Retailing Reader, Routledge, London.Fernie, J., Fernie, S. and Moore, C. (2003) Principles of Retailing, Butterworth Heinemann, Oxford.Fernie, and Grant (2019) Fashion Logistics, Kogan PageGilbert, D. (2003) Retail Marketing Management (2nd edition), Prentice Hall Financial Times, HarlowGoworek, H. and McGoldrick, P. (2015) Retail Marketing Management: Principles and Practice, Pearson, Harlow.Jackson, T., Shaw, D. (2006), The Fashion Handbook, RoutledgeJohnson, G, Whittington, R. and Scholes, K (2010) Exploring Strategy (9th Edition), Financial Times Prentice Hall, HarlowJ Kapferer, J-N. (2008) The New Strategic Brand Management 0 0 0