Product Innovation Strategy

MATS34611 Product Innovation Strategy 40 Semester 1 Undergraduate Level 3 1 FHEQ level (Framework for Higher Education Qualifications) ' Last part of a Bachelors ' European Credit Transfer & Accumulation System Rating : 20.0 Students will develop strategic approaches to fabric and garment innovation, emphasizing contemporary methods. The focus is on seizing global market opportunities, mitigating threats, and strengthening core competencies for successful competition, especially in innovative fabric and garment business opportunities. Simultaneously, they will assess the dynamic role of textile innovations and garment manufacturing techniques in fashion markets to gain a competitive advantage. This involves exploring and analysing the application of innovative textile technologies to meet demands in emerging and existing contemporary fashion markets, showcasing a comprehensive understanding of innovation and technologies in textile and garment product development, with sustainability integrated into the strategic approach. Students will develop strategic approaches to fabric and garment innovation, emphasizing contemporary methods. The focus is on seizing global market opportunities, mitigating threats, and strengthening core competencies for successful competition, especially in innovative fabric and garment business opportunities. Simultaneously, they will assess the dynamic role of textile innovations and garment manufacturing techniques in fashion markets to gain a competitive advantage. This involves exploring and analysing the application of innovative textile technologies to meet demands in emerging and existing contemporary fashion markets, showcasing a comprehensive understanding of innovation and technologies in textile and garment product development, with sustainability integrated into the strategic approach. The unit aims to cultivate novel strategies for fabric and garment innovation, incorporating advanced treatments of contemporary strategic processes. It emphasizes leveraging global market opportunities while mitigating threats and enhancing core competencies to compete successfully in innovative fabric and garment business opportunities against other industry players. On the successful completion of the course, students will be able to:  ILO 1<ul><li>Knowledge and understanding</li><li>Critically review a range of strategic reporting methods utilised during decision-making and policy planning.  </li><li>Evaluate the evolving role of textile innovations and garment manufacturing techniques in fashion markets and related industries to secure competitive advantage  </li><li>Analyze the development and application of innovative textiles applications, technologies and manufacturing approaches to meet demands in emerging and existing contemporary fashion markets  </li><li>Demonstrate an in depth understanding of the innovation and technologies used within textile and garment product development    </li></ul>ILO 2<ul><li>Intellectual Skills</li><li>Evaluate and interpret strategic tools and their applications.</li><li>Analyse the key issues of feasibility research and decision making within  fabric and garment innovation  </li></ul> ILO 3<ul><li>Practical Skills</li><li>Communicate their subject knowledge and expertise effectively within an industrial environment  </li><li>Demonstrate analytical thinking and writing skills  </li><li>Effective and considered use of creative presentation techniques appropriate to the discipline  </li></ul>ILO 4<ul><li>Transferable skills and personal qualities</li><li>Utilise creative and problem solving techniques to generate solutions.</li><li>Show a high level of competence across a range of communication skills</li></ul>  This unit will make use of a variety of learning and teaching processes including: lectures, discussions, workshops, group activities and independent study. Blackboard will be used to present lecture notes, guided reading, articles and other information. Blackboard may also be utilised for assessment using Turnitin. 1 Written exam 30% 2 Written assignment (inc essay) 70% Summative Feedback - 15 working days after submission via Blackboard Pre-requisite:MATS22292 - Fashion Product Innovation N Strategic Thinking  Brassington, F. and Pettitt, S. (2006) Principles of Marketing, 3rd ed., Pearson, HarlowEasey, M. (ed.) (2008) Fashion Marketing, Blackwell, OxfordFahy, J. and Jobber, D. (2012) Foundations of Marketing, McGraw-Hill, MaidenheadHines, A. and Bruce, M. (eds.) (2006) Fashion Marketing - Contemporary Issues, Butterworth Heinemann, LondonJohnson, G, Whittington, R. and Scholes, K (2010) Exploring Strategy (9th Edition), Financial Times Prentice Hall, HarlowLevy, M. and Weitz, B. A. (2011) Retailing Management (8th Edition) McGraw-Hill Irwin, Boston  McGoldrick, P. & Gower, H. (2015) Retail Marketing Management: Principles and Practice. Pearson, LondonOelkers, D.B. (2003) Fashion Marketing, Thomson, OhioSmith, P.R. and Taylor, J. (2005) Marketing Communications: An Integrated Approach, Kogan Page, LondonUsunier, J. C. and Lee, J.A. (2012) Marketing Across Cultures, Pearson, LondonVignali, G. and Vignali, C. (2009) Fashion Marketing & Theory, Access Press UK – free text available to be uploaded to blackboardVignali, G., Vignali, C. and Ryding, D. (2010) The Strategy Process, Access Press UK – free text available to be uploaded to blackboardWest, D., Ford, J. and Ibrahim, E. (2010) Strategic Marketing: Creating Competitive Advantage, Oxford University Presswww.draperonline.comwww.wgsn.comwww.edited.com   0 0 0