Enterprise Feasibility

MCEL30052 Enterprise Feasibility 10 Semester 2 Undergraduate Level 3 Matthew McCaffrey Unit coordinator Alliance Manchester Business School 1 FHEQ level (Framework for Higher Education Qualifications) ' Last part of a Bachelors ' European Credit Transfer & Accumulation System Rating : 5.0 This unit has been designed to look into the feasibility for the commercialisation and development of a business opportunity. The unit will also look at many of the practical skills needed in developing an enterprise such as:- Business processes, marketing and selling . This unit has been designed to look into the feasibility for the commercialisation and development of a business opportunity. The unit will also look at many of the practical skills needed in developing an enterprise such as:- Business processes, marketing and selling . The unit aims to:Develop the processes and skills required to assess the potential for planning and execution of a successful business, with particular reference to knowledge based businesses.<ul> <li>  Encourage students to apply enterprise techniques to identify, develop and commercialise new business opportunities.</li> <li> Identify and practically apply essential enterprise tools such as research, business modelling , marketing and intellectual property and selling.</li> <li> To understand the role of risk and how to manage it in the commercialisation of new ideas.</li></ul> Students should be able to:Explain the feasibility process in assessing and commercialising a new product/service business opportunity. Demonstrate a deep knowledge of the entrepreneurial process. Students should be able to:Perform an analysis of a related market. Perform an analysis of competitors products/ services. Perform an analysis of risks. Identify major elements of cost and income. Perform an initial environmental impact assessment. Students should be able to:Undertake primary and secondary market research. Undertake an IP search using patent databases. Be able to communicate a business scenario in both the written and verbally form. Practically demonstrate the skills of business etiquette, formalising a meeting, negotiation etc. Students should be able to:Design and deliver a professional formal business presentation. Design and deliver appropriate detailed written business Communiqués. Other This unit has a number of Employability Skills:- 1, The ability to spot and develop a business opportunity. 2, Intrapreneurial skills, any student wanting to work within a business environment, will gain an appreciation for basic organisational functions such as, Marketing, Market Research, Business Strategy, Intellectual Property Rights and Finance. 3, Other useful skills important to any role in an organisation are communications skills, both written and verbal which are demonstrated through the business report writing and the business pitching. This unit requires the student to work on a “ Feasibility study” to understand the process involved in how entrepreneurs take the idea for a commercial opportunity (a new product or service) through various processes ultimately to a point to of making their first sale. Students will work on individual projects, (choosing a product or service that interests them) and meet weekly to receive lecturer on a specific enterprise topic and or tutorial style briefing with the relating to the progress of their study. Students are encouraged to discuss project issues, pose problems and potential solutions with their peers and the lecturer. The lecturer will provide specific guidance material to enable students to move their research forward.The content covered:<ul> <li> Business, mapping planning, processing, and research.</li> <li> Business marketing, protection and communications.</li> <li> Business analysis and strategy.</li> <li> Business etiquate,  negotication and selling.</li> <li> Financial Justification and viability.</li> <li> Assess the environmental impact of the proposal and propose mitigating modifications to the proposal.</li> <li> Assess risks in all major areas of the proposed business</li></ul> Lectures, seminars, workshopsThe unit will be delivered as a series of lectures together with relevant and topical case studies and in-class activities for students to work on both alone and in small informal groups. The lecture will be supported by hand-out notes, case studies, guest speakers, PowerPoint files and electronic resource web links through Canvas. 0 Other 100% Formative assessment:A short set of power point slides proposal proposing project to be worked on - mark not usedSummative assessments:Oral Presentation plus Q&A - 50%A Structured Feasibility Poster plus appendices document - 50% Formative feedback is the feedback given to help you to develop and improve students’ work with the unit of study.Additional formative feedback is available to you through the following means:<ul><li>Attending lectures, joining discussions about case studies and doing short work tasks set within the lecture session.</li><li>Your lecturer will reply to brief individual questions at the end of each lecture session, if there are a few minutes to spare.</li><li>Your lecturer will provide brief replies to your e-mailed enquiry.</li><li>Your lecturer may feedback messages to the whole class via Canvas if the point that you have raised could be of benefit to the whole class.</li></ul>In this unit, a summative work assessment is marked and comments will be returned to you via Canvas. There are no prerequisites for this unit but previous study of MCEL units is desirable, e.g. MCEL30001 and MCEL30011. Y “Marketing Communications: Integrating Offline and Online with Social Media” Paul Smith and Ze Zook Kogan Page, 2011 “The Ultimate Small Business Marketing Book”, Dee Blick, (Filament Publishing), 2011 “The Business Enterprise Handbook”, Colin Barrow, Robert Barrow, Liz Clarke, Published by Kogan Page “Starting a Successful Business”, Michael Morris, Published by Kogan Page “Financial Management for the Small Business”, Colin Barrow, Published by Kogan PageAdditional References“The Business Plan Workbook”, Colin Barrow, Paul Barrow, Robert Brown, Published by Kogan Page “Strategic Entrepreneurship - A Decision Making Approach”. Philip Whickham, Published by Prentice Hall The Successful Entrepreneurs Guidebook, C Barrow, R Brown and L Clarke 2006, Kogan Page Lectures 24 0 76 Please note: This unit runs for 6 weeks only.