Enterprise Management for Computer Scientists

MCEL30031 Enterprise Management for Computer Scientists 10 Variable teaching patterns Undergraduate Level 3 Lee Webster Unit coordinator 1 FHEQ level (Framework for Higher Education Qualifications) ' Last part of a Bachelors ' European Credit Transfer & Accumulation System Rating : 5.0 The unit enables students to critically analyse a range of issues that business managers face using a range of business tools and techniques.  The tools are explained in lectures and students are then encouraged to apply them in separate case study sessions.  Analysis often reveals a number of conflicting factors and students are required to make judgements based on evidence that justifies their decisions. The unit enables students to critically analyse a range of issues that business managers face using several  business tools and techniques. The tools are explained in lectures and students are then encouraged to apply them in separate case study sessions. Analysis often reveals a number of conflicting factors and students are required to make judgements based on  evidence that justifies their decisions. The unit aims to: <ul> <li> Explore the role of enterprises competing in a market.</li> <li> Critically evaluate the issues to be considered in developing and bringing to market a knowledge based idea.</li> </ul> KU1 Explain the essential elements of good business strategies and planning using the main tools of financial managementKU2 Describe how business risks are identified and managedKU3 Identify and explain the main issues in developing and resourcing a plan to meet given objectives and describe and explain alternative ways in which organizations may operate and develop IS1 Effective business/project planningIS2 Design and evaluate basic business strategies to meet a given set of objectivesIS3 Compile and manipulate financial statements, cash flow, balance sheet, profit and lossIS4 Identify and assess business risks and describe how they may be managedIS5 Propose a workable plan that could be used to implement a given strategy, such as finding sources of funding PS1 Use software tools and packages to research, plan and present information TS1 Identify, gather and process information from a variety of Sources including market research data and financial dataTS2 Utilise problem solving skills and apply to “real world” examplesTS3 Develop, structure and communicate ideas effectively including presenting a financial planTS4 Develop commercial awareness Other The unit develops key employability skills including information literacy, reflective practice, time management, critical thinking, decision making and communication skills. The underpinning ethos of the unit is for students to think like a professional person. Strategy, the Market and Planning (1) <ul> <li> What does a business do?</li> <li> The external macro environment</li> <li> Industry analysis</li> </ul>  PESTEL Case StudyStrategy, the Market and Planning (3-4) <ul> <li> Competitor analysis</li> <li> Positioning within a market</li> <li> Marketing strategy, incl. the 4 Ps</li> <li> Product development and renewal</li> </ul> Directed Reading – forms of business and funding Strategy, the Market and Planning (5) <ul> <li> Marketing Research</li> <li> Business Sustainability</li> </ul>  Technology Exploitation <ul> <li> Developing and protecting intellectual property</li> </ul> LecturesThe unit will be delivered as a series of lectures with case studies and in- class activities for students to work on both alone and in small informal groups. The lecture will be supported by Blackboard including  lecture notes, case studies, resource web links,  discussion boards and wikis. 0 Other 100% Formative assessmentExam question based on week 2 case studyIn class activitiesSummative assessmentExamination 100% <ul> <li> Attending lectures, joining discussions about case studies and doing short work tasks set within the lecture session.</li> <li> Your lecturer will reply to brief individual questions at the end of each lecture session, if there are a few minutes to spare.</li> <li> Your lecturer will provide brief replies to your e-mailed enquiry.</li> <li> Your lecturer may feedback messages to the whole class via Blackboard if the point that you have raised could be of benefit to the whole class.</li> </ul> Available to Computer Science students ONLY.This unit cannot be taken with MCEL30001/MCEL30002 or MCEL30011/MCEL30012. N  Main Texts•        "Exploring Corporate Strategy", G Johnson, K Scholes and R Whittington, Published by Prentice Hall•        "The Business Enterprise Handbook", Colin Barrow, Robert Barrow, Liz Clarke, Published by Kogan PageRecommended Reading•        "Competitive Strategy", Michael Porter, Free Press•        "Marketing Research for Managers", Crouch & M Housden Butterworth-HeinemannAdditional References•        "Strategic Entrepreneurship - A Decision Making Approach". Philip Wickham, Published by Prentice Hall•        "Principles and Practice of Marketing", David Jobber, Published by McGraw-Hill 2001 ISBN 0077096134 Lectures 24 0 76 Available to Computer Science students ONLY.This unit cannot be taken with MCEL30001/MCEL30002 or MCEL30011/MCEL30012.For Academic Year 2024/5Updated: March 2024Approved by: March UG Committee