Innovation Methods

MCEL62202 Innovation Methods 20 Semester 2 Postgraduate Taught Level 7 Lee Webster Unit coordinator 1 FHEQ level (Framework for Higher Education Qualifications) ' Masters/Integrated Masters P4 ' European Credit Transfer & Accumulation System Rating : 10.0 Innovation is a key part of maintaining and building success in retail organisations. The unit considers the links between business strategy, the external environment, and innovation which are important for both established and start-up fashion retail businesses. The unit uses theoretical frameworks and real-world examples to evaluate how successful fashion retail companies stay relevant, and how nascent entrepreneurial new ventures can increase their chance of success in a fast moving business environment through being innovative. Innovation is a key part of maintaining and building success in retail organisations. The unit considers the links between business strategy, the external environment, and innovation which are important for both established and start-up fashion retail businesses. The unit uses theoretical frameworks and real-world examples to evaluate how successful fashion retail companies stay relevant, and how nascent entrepreneurial new ventures can increase their chance of success in a fast moving business environment through being innovative. Upon successful completion of the unit students will understand key factors that shape innovation in fashion retailing companies and will therefore be equipped to use learning from the unit in other contexts outside of the academic setting. The unit aims therefore to develop students’ awareness of what it means to be a ‘professional person’ in a fashion retailing setting through a study of innovation methods. Knowledge and understanding A1. Define innovation in the context of fashion retailing. A2 Explain why innovation is important for new and existing fashion retail businesses. Intellectual skills B1. Examine how retail fashion organisations audit the external environment, and their internal competencies and resources in order to facilitate innovation. B2. Critically evaluate the importance of Intellectual Property for innovative fashion retail firms. Practical skills C1. Plan and undertake research into innovation appropriate to fashion retailing C2.  Find, evaluate, and use information effectively and ethically  from a variety of sources in order to produce high quality business presentations and reports Transferable skills and personal qualities D1. Develop capability in the process and techniques of student-directed learning D2. Demonstrate an ability to solve problems D3. Create and present findings to a professional standard.  Defining innovation appropriate to fashion retailers Business strategy  Use and protection of intellectual property New product, process and business model innovation  Lectures and seminars.  Supported by Blackboard. 3 Report 70% 7 Oral assessment/presentation 30% Attending lectures, participating in discussions about case studies and doing short practical tasks set within the lecture session. Undertaking work in groups and presenting to the whole class with follow-up feedback. Replying to individual questions at the end of each lecture session and providing brief replies to e-mails. Messages may be sent to the whole class via Blackboard if the point raised could be of benefit to the whole class. MSc IFR (BPI) MSc Int Fash Ret (Bus Pro Imp) PGDT Taught Component Mandatory N • Main texts: Trott, P., Innovation Management and New Product Development, (6th edition) Pearson.• Additional references:Doyle P. & and Stern , P. (2006). Marketing Management and Strategy, Prentice Hall, 4th edition Gerry, J., Whittington, R., & Scholes, K. (2017). Exploring Strategy. Pearson Tidd, J. and Bessant J. (2018)  Managing Innovation: Integrating Technological, Market and Organizational Change. Wiley. Students will be encouraged and expected to use on-line resources and library facilities. Additional references to support each topic are provided during lecture sessions. Lectures 22 0 178