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<CourseUnit xmlns="http://www.manchester.ac.uk/CUICourseUnitDetails" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.manchester.ac.uk/CUICourseUnitDetails.xsd">
  <UnitCode Applicant="Y" Label="Unit code" Student="Y">
    <Code>MCEL30082</Code>
  </UnitCode>
  <UnitTitle Applicant="Y" Label="Unit title" Student="Y">
    <Title>Enterprise in Healthcare</Title>
  </UnitTitle>
  <MaxUnits Applicant="Y" Label="Credit rating" Student="Y">
    <Units>20</Units>
  </MaxUnits>
  <TeachingPeriods Applicant="Y" Label="Teaching period(s)" Student="Y">
    <Period>Semester 2</Period>
  </TeachingPeriods>
  <AcademicCareer Applicant="Y" Label="Academic career" Student="Y">
    <Value>Undergraduate</Value>
  </AcademicCareer>
  <UnitLevel Applicant="Y" Label="Unit level" Student="Y">
    <Level>Level 3</Level>
  </UnitLevel>
  <StaffList Applicant="Y" Label="Teaching staff" RoleLabel="Course Unit Role" Student="Y">
    <StaffMember>
      <Name>Suneel Kunamaneni</Name>
      <Role>Unit coordinator</Role>
    </StaffMember>
  </StaffList>
  <OfferedBy Applicant="Y" Label="Offered by" Student="Y">
    <OrganisationList>
      <Organisation>
        <OrgName></OrgName>
      </Organisation>
    </OrganisationList>
    <GroupList>
      <Group>
        <GroupName></GroupName>
      </Group>
    </GroupList>
    <FheqLevels>
      <FheqLevel>
        <LevelNumber>1</LevelNumber>
        <LevelName>FHEQ level (Framework for Higher Education Qualifications) ' Last part of a Bachelors ' </LevelName>
      </FheqLevel>
    </FheqLevels>
    <Ects>
      <MaxUnits>European Credit Transfer &amp; Accumulation System Rating :   10.0</MaxUnits>
    </Ects>
  </OfferedBy>
  <MarketingOverview Applicant="Y" Label="Marketing Course unit overview" Student="">
    <Content>&lt;p&gt;This unit is about the significance of being enterprising&amp;nbsp;to&amp;nbsp;improve our healthcare systems. Current drivers for change&amp;nbsp;in healthcare arise from changes in patients&amp;rsquo; expectations, equitable healthcare, efficient management of resources, public health policy and advances in science and technology. The unit will focus on developing an understanding of how innovation works in the&amp;nbsp;health sector and draw on best practices globally&amp;nbsp;It will consider how enterprise skills and innovation can be applied to key aspects of healthcare such as diagnostics technology and preventative healthcare, patient engagement and outcomes, access to medicines and affordable healthcare, social innovation and community engagement and health policy. Up to date cases and lectures by guest speakers from industry and academia will form part of the delivery of the unit.&lt;/p&gt;&lt;p style="margin-left:1px"&gt;&amp;nbsp;&lt;/p&gt;</Content>
  </MarketingOverview>
  <UnitOverview Applicant="" Label="Course unit overview" Student="Y">
    <Content>&lt;p&gt;This unit is about the significance of being enterprising&amp;nbsp;to&amp;nbsp;improve our healthcare systems. Current drivers for change&amp;nbsp;in healthcare arise from changes in patients&amp;rsquo; expectations, equitable healthcare, efficient management of resources, public health policy and advances in science and technology. The unit will focus on developing an understanding of how innovation works in the&amp;nbsp;health sector and draw on best practices globally&amp;nbsp;It will consider how enterprise skills and innovation can be applied to key aspects of healthcare such as diagnostics technology and preventative healthcare, patient engagement and outcomes, access to medicines and affordable healthcare, social innovation and community engagement and health policy. Up to date cases and lectures by guest speakers from industry and academia will form part of the delivery of the unit.&lt;/p&gt;</Content>
  </UnitOverview>
  <Aims Applicant="Y" Label="Aims" Student="Y">
    <Content>&lt;p&gt;The course aims to equip students with enterprise and innovation skills and an understanding of innovation, and&amp;nbsp;apply them to drive improvements in innovation and enterprise skills in the healthcare context.&lt;/p&gt;</Content>
  </Aims>
  <LearningOutcomes Applicant="Y" Label="Learning outcomes" Student="Y">
    <Content></Content>
  </LearningOutcomes>
  <Knowledge Applicant="Y" Label="Knowledge and understanding" Student="Y">
    <Content>&lt;p&gt;KU1 Demonstrate a knowledge of contemporary enterprise and innovation concepts and theories such as lean, design thinking and frugal thinking.&lt;/p&gt;&lt;p&gt;KU2 Identify the current drivers of enterprise and innovation in the healthcare sector, including policy, technology and patient needs.&lt;/p&gt;</Content>
  </Knowledge>
  <IntellectualSkills Applicant="Y" Label="Intellectual skills" Student="Y">
    <Content>&lt;p&gt;IS1 Identify, collect, analyse and evaluate data from various sources.&lt;/p&gt;&lt;p&gt;IS2 Critically analyse healthcare issues and organisations&lt;/p&gt;</Content>
  </IntellectualSkills>
  <PracticalSkills Applicant="Y" Label="Practical skills" Student="Y">
    <Content>&lt;p&gt;PS1 Demonstrate ability to produce eye-catching infographics.&lt;/p&gt;&lt;p&gt;PS2 Demonstrate ability to engage audience/stakeholders through a short spoken presentation.&lt;/p&gt;</Content>
  </PracticalSkills>
  <TransferableSkills Applicant="Y" Label="Transferable skills and personal qualities" Student="Y">
    <Content>&lt;p&gt;TS1 Demonstrate an ability to identify and solve complex societal problems.&lt;/p&gt;&lt;p&gt;TS2 Obtain the mindset for compassionate entrepreneurship.&lt;/p&gt;</Content>
  </TransferableSkills>
  <EmployabilitySkillsList Applicant="Y" Label="Employability skills" Student="Y">
    <Skill>
      <SkillId></SkillId>
      <SkillDescription>The unit focuses on how technology can be used to provide future health services such that they positively affect the social factors that are determinants of health. The responsible social innovation dimension in the unit is not just restricted to commercialising `medical technologies¿ or `clinical innovations¿, but also considers contexts where technology can be used to support citizen empowerment for enhanced societal wellbeing.</SkillDescription>
    </Skill>
    <Skill>
      <SkillId>Problem solving</SkillId>
      <SkillDescription>The healthcare sector is undergoing considerable change. Today¿s healthcare professionals and organisations face economic pressure to reduce costs while improving care amidst a digital transformation that¿s changing how and when patients seek treatment. There¿s a constant pressure to find more efficient and effective ways to deliver healthcare, but improving quality enabled by technology and still holding the line on costs is challenging. Balancing those priorities requires more than just medical know-how or social skills.</SkillDescription>
    </Skill>
    <Skill>
      <SkillId>Other</SkillId>
      <SkillDescription>Healthcare professionals also need commercial skills if they want to deliver a high-quality patient experience while still meeting government priorities and organisational goals. This unit will equip students with commercial skills that will help drive innovation and experimentation in delivering value added care.
Social Responsibility
The current ways in which new healthcare technologies and models are being financed, developed and brought to market render health care systems increasingly inequitable and unsustainable.</SkillDescription>
    </Skill>
  </EmployabilitySkillsList>
  <Syllabus Applicant="Y" Label="Syllabus" Student="Y">
    <Content>&lt;p&gt;Introducing enterprise and innovation skills and concepts &amp;ndash; design thinking, lean thinking&lt;/p&gt;&lt;p&gt;Role of government in healthcare innovation &amp;ndash; public health, regulation&lt;/p&gt;&lt;p&gt;Social innovation in healthcare &amp;ndash; nutrition, equity, access, affordability&lt;/p&gt;&lt;p&gt;New efficient healthcare models &amp;ndash; frugal, hybrid&lt;/p&gt;&lt;p&gt;Adoption of new healthcare technologies&amp;nbsp;and innovation &amp;ndash; data driven, devices, smart hospitals&lt;/p&gt;</Content>
  </Syllabus>
  <TeachingMethods Applicant="Y" Label="Teaching and learning methods" Student="Y">
    <Content>&lt;p&gt;The unit will be delivered as a series of lectures with case studies and in- class activities (workshop format) for students to work on both alone and in small informal groups.&lt;/p&gt;&lt;p&gt;Guest speakers, both from industry and academia, will provide expert perspectives on particular aspects of healthcare enterprise and innovation.&lt;/p&gt;&lt;p&gt;The lectures will be supported by Blackboard including lecture notes, case studies, and resource web links.&lt;/p&gt;</Content>
  </TeachingMethods>
  <AssessmentMethods Applicant="Y" Label="Assessment methods" Student="Y">
    <IntroText> </IntroText>
    <Method>
      <MethodId>0</MethodId>
      <MethodName>Other</MethodName>
      <MethodWeight>100%</MethodWeight>
    </Method>
    <OtherDescription>&lt;p&gt;Formative:&lt;/p&gt;&lt;p&gt;Proposal: Value-proposition template (Individual)&lt;/p&gt;&lt;p&gt;Summative:&lt;/p&gt;&lt;p&gt;Mid-term: Infographic placemat of own opportunity 20%&lt;/p&gt;&lt;p&gt;Business model canvas of own opportunity 20%&lt;/p&gt;&lt;p&gt;Reflective portfolio 40%&lt;/p&gt;&lt;p&gt;Presentation 20%&lt;/p&gt;</OtherDescription>
  </AssessmentMethods>
  <FeedbackMethods Applicant="Y" Label="Feedback methods" Student="Y">
    <Content>&lt;p&gt;Formative feedback is available to you through the following means&lt;/p&gt;&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Attending lectures, joining discussions about case studies and doing short work tasks set within the lecture session.&lt;/p&gt;&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Your lecturer will reply to brief individual questions at the end of each lecture session, if there are a few minutes to spare.&lt;/p&gt;&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Your lecturer will provide brief replies to your e-mailed enquiry.&lt;/p&gt;&lt;p&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Your lecturer may feedback messages to the whole class via Blackboard if the point that you have raised could be of benefit to the whole class.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Summative work&lt;/strong&gt; is any course assessment and exams that contribute to the final mark for the unit.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Summative feedback&lt;/strong&gt; for assignments is on Blackboard.&lt;/p&gt;&lt;p&gt;You may e-mail the lecturer to ask for further feedback and they might raise the point in the next lecture, reply to you or invite you to attend a brief one to one feedback meeting.&lt;/p&gt;</Content>
  </FeedbackMethods>
  <RequirementsList Applicant="Y" Label="Pre/co-requisites" Student="Y">
    <Requirement>
      <UnitCode></UnitCode>
      <UnitTitle></UnitTitle>
      <RequirementType></RequirementType>
      <Description></Description>
    </Requirement>
    <AdditionalRequirement></AdditionalRequirement>
  </RequirementsList>
  <AcademicPrograms Applicant="Y" Label="Academic programmes" Student="Y">
    <AcademicProgram>
      <Program></Program>
      <Plan></Plan>
      <Level></Level>
      <Requirement></Requirement>
    </AcademicProgram>
  </AcademicPrograms>
  <FreeChoice Applicant="Y" Label="Available as a free choice unit?" Student="Y">
    <Content>Y</Content>
  </FreeChoice>
  <Accreditation Applicant="Y" Label="Accreditation" Student="Y">
    <Content></Content>
  </Accreditation>
  <RecommendedReading Applicant="Y" Label="Recommended reading" Student="Y">
    <Content>&lt;p&gt;Kearney, C., 2022. Leading Innovation and Entrepreneurship in Healthcare: A Global Perspective. Edward Elgar Publishing.&lt;/p&gt;&lt;p&gt;Nusem, E., Straker, K. and Wrigley, C., 2020. Design innovation for health and medicine. Singapore: Palgrave Macmillan.&lt;/p&gt;&lt;p&gt;Reis, E., 2011. The lean startup. New York: Crown Business, 27, pp.2016-2020.&lt;/p&gt;&lt;p&gt;Govindarajan, V. and Ramamurti, R., 2018. Reverse Innovation in Health Care: How to Make Value-Based Delivery Work. Harvard Business Press.&lt;/p&gt;&lt;p&gt;NESTA health resources: https://www.nesta.org.uk/health/&lt;/p&gt;&lt;p&gt;Social Innovation in health initiative: https://socialinnovationinhealth.org/&lt;/p&gt;&lt;p&gt;Innovations in Healthcare: https://www.innovationsinhealthcare.org/resources/&lt;/p&gt;&lt;p&gt;Topol, E., 2015. The patient will see you now: the future of medicine is in your hands. Basic Books.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;</Content>
  </RecommendedReading>
  <StudyHours Applicant="Y" Label="Study hours" Student="Y">
    <IntroText> </IntroText>
    <ScheduledHours Applicant="Y" Label="Scheduled activity hours" Student="Y">
      <ActivityHours>
        <ActivityType>Lectures</ActivityType>
        <Hours>20</Hours>
      </ActivityHours>
      <ActivityHours>
        <ActivityType>Practical classes &amp; workshops</ActivityType>
        <Hours>6</Hours>
      </ActivityHours>
      <ActivityHours>
        <ActivityType>Project supervision</ActivityType>
        <Hours>2</Hours>
      </ActivityHours>
      <ActivityHours>
        <ActivityType>Work based learning</ActivityType>
        <Hours>2</Hours>
      </ActivityHours>
    </ScheduledHours>
    <PlacementHours Applicant="Y" Label="Placement hours" Student="Y">
      <ActivityHours>
        <ActivityType></ActivityType>
        <Hours>0</Hours>
      </ActivityHours>
    </PlacementHours>
    <TotalHours Applicant="Y" Label="Independent study hours" Student="Y">
      <Hours>170</Hours>
    </TotalHours>
  </StudyHours>
  <Notes Applicant="Y" Label="Additional notes" Student="Y">
    <Content>&lt;p&gt;Available as an optional unit to undergraduate programmes at the University of Manchester.&lt;/p&gt;&lt;p&gt;For Academic Year 2022/23&lt;/p&gt;&lt;p&gt;Updated: March 2022&lt;/p&gt;&lt;p&gt;Approved by: March UG Committee&lt;/p&gt;</Content>
  </Notes>
</CourseUnit>
