New Venture Consultancy Projects

MCEL63422 New Venture Consultancy Projects 15 Semester 2 Postgraduate Taught Level 7 Adam Frost Unit coordinator Alliance Manchester Business School 1 FHEQ level (Framework for Higher Education Qualifications) ' Masters/Integrated Masters P4 ' European Credit Transfer & Accumulation System Rating : 7.5 This unit offers students the opportunity to gain real-life experience of evaluating a new venture and its founder(s). In the lectures and workshops, students will learn about the challenges new ventures face to launch, manage and grow a venture, with a particular focus on health related ventures. Throughout the unit, various academic concepts, tools and frameworks will be outlined, discussed and evaluated and students will work in groups to apply these to a new venture.  They will have the opportunity to question the founder(s) of their allocated venture and through the insights these interactions offer, along with secondary research and the application of tools and frameworks, they will evaluate the current situation and performance of a new venture and then develop recommendations and action plans to help the venture survive and grow.   This unit offers students the opportunity to gain real-life experience of evaluating a new venture and its founder(s). In the lectures and workshops, students will learn about the challenges new ventures face to launch, manage and grow a venture, with a particular focus on health related ventures. Throughout the unit, various academic concepts, tools and frameworks will be outlined, discussed and evaluated and students will work in groups to apply these to a new venture.  They will have the opportunity to question the founder(s) of their allocated venture and through the insights these interactions offer, along with secondary research and the application of tools and frameworks, they will evaluate the current situation and performance of a new venture and then develop recommendations and action plans to help the venture survive and grow.   The unit aims to:Provide the student with real experience of the processes, activities and challenges involved in launching, managing and growing a new venture.  Identify the principal activities that need to be considered and addressed when creating an effective strategy and plan to enable a new venture to survive and/or growEvaluate strategic analysis tools in terms of their validity for understanding new venture performance Collate and utilise relevant contextulaised information to improve decision making, critically evaluate business opportunities, formulate objectives, determine strategies and plan actionsEvaluate the role of founders, other stakeholders and considerations in the success of a new venture. Undertake an in-depth strategic analysis of a new venture to gain a sufficiently comprehensive, critical and holistic appreciation of the context in which it operatesCreate an actionable set of recommendations and action plans to enable founder(s) to grow their businessCollaborate effectively with team members to complete a group project, demonstrating clear communication, role assignment and conflict resolution skillsCreate and communicate a tailored business strategy to the founder(s) of a new venture Propose creative solutions to challenging and complex problems that take account of stakeholder requirements and values, resource constraints and availability, and external barriers, risks and threatsMake strategic decisions in situations of ambiguity, uncertainty and risk based on interactions with the founder(s) of a new venture, reflection and sense-makingCultivate critical evaluation skills in identifying, selecting, utilising and evaluating various critical evaluation skills. Syllabus (indicative curriculum content): Phase 1: Understanding and evaluating new ventures Key characteristics of early-stage new venturesMeasuring performance of new venturesChallenges facing early-stage ventures   Phase 2: Evaluating specific aspects of new ventures   Evaluating a new venture’s offeringEvaluating the founder(s) of a new ventureEvaluating the external environment of a new ventureEvaluating the internal operations of a new ventureEvaluating new ventures’ business modelsEvaluating the overall performance of a new venture Phase 3: Developing Recommendations and Action Plans  Setting objectives and developing a strategy  Developing recommendations for survival and/or growthCreating action plans for implementing strategies and recommendationsIdentifying and managing risks of new strategies  10 x 1 hour in-person lectures10 x 2 hour in-person workshopsIn workshops students will use case studies, journal articles, in-class discussions and participate in a group project working with a real early-stage new venture.    0 Other 100% Group Report 50%Individual Assessment 50% <span class="TextRun SCXW116681267 BCX8 NormalTextRun" style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;-webkit-user-drag:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:none !important;font-weight:400;letter-spacing:normal;line-height:18.3458px;margin:0px;orphans:2;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;user-select:text;white-space:normal;widows:2;word-spacing:0px;" data-contrast="none" xml:lang="EN-GB" lang="EN-GB">Written feedback within 15 working days<span style="background-color:rgb(198,198,198)!important;color:rgb(0,0,0);font-family:"Microsoft Sans Serif", "Microsoft Sans Serif_EmbeddedFont", "Microsoft Sans Serif_MSFontService", sans-serif;font-size:11pt;"><span class="EOP Selected SCXW116681267 BCX8" style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;-webkit-user-drag:none;border-bottom-color:rgb(198, 198, 198);border-left-color:!important;border-right-color:!important;border-top-color:rgb(198, 198, 198);cursor:default;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;line-height:18.3458px;margin:0px;orphans:2;padding:0px;text-align:left;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;user-select:text;white-space:normal;widows:2;word-spacing:0px;" data-ccp-props="{}">  MSc Public Health (Optional)  N Mazzarol, T & Rebound, S. (2020) Small Business Management: theory and pactice. Springer: Singapore Sorensen, H.E. & Hoboken, N.J. (2012) Business Development: a market-orientated approach. Pearson: Harlow Stokes, D. & Wilson, N (2021) Small Business Management and Entrepreneurship. Cengage: Andover Osterwalder, A., Pigneur, Y., Gregory, B., Smith. A. & Papadakos, T. (2015) Value Proposition Design: how to create products and services customers want. Wiley: New York Osterwalder, A. & Pigneur, Y. (2013) Business Model Generation: A handbook for visionaries, game changers and challengers. Wiley: Somerset  Lectures 10 Seminars 20 0 120