<?xml version="1.0" encoding="UTF-8"?>
<CourseUnit xmlns="http://www.manchester.ac.uk/CUICourseUnitDetails" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.manchester.ac.uk/CUICourseUnitDetails.xsd">
  <UnitCode Applicant="Y" Label="Unit code" Student="Y">
    <Code>MEDN71012</Code>
  </UnitCode>
  <UnitTitle Applicant="Y" Label="Unit title" Student="Y">
    <Title>Educational Media / Communication</Title>
  </UnitTitle>
  <MaxUnits Applicant="Y" Label="Credit rating" Student="Y">
    <Units>15</Units>
  </MaxUnits>
  <TeachingPeriods Applicant="Y" Label="Teaching period(s)" Student="Y">
    <Period>Semester 2</Period>
  </TeachingPeriods>
  <AcademicCareer Applicant="Y" Label="Academic career" Student="Y">
    <Value>Postgraduate Taught</Value>
  </AcademicCareer>
  <UnitLevel Applicant="Y" Label="Unit level" Student="Y">
    <Level>Level 7</Level>
  </UnitLevel>
  <StaffList Applicant="Y" Label="Teaching staff" RoleLabel="Course Unit Role" Student="Y">
    <StaffMember>
      <Name>Maria Regan</Name>
      <Role>Unit coordinator</Role>
    </StaffMember>
    <StaffMember>
      <Name>Rosemary Illingworth</Name>
      <Role>Unit coordinator</Role>
    </StaffMember>
    <StaffMember>
      <Name>Ian Miller</Name>
      <Role>Unit coordinator</Role>
    </StaffMember>
  </StaffList>
  <OfferedBy Applicant="Y" Label="Offered by" Student="Y">
    <OrganisationList>
      <Organisation>
        <OrgName>Division of Medical Education</OrgName>
      </Organisation>
    </OrganisationList>
    <GroupList>
      <Group>
        <GroupName></GroupName>
      </Group>
    </GroupList>
    <FheqLevels>
      <FheqLevel>
        <LevelNumber>1</LevelNumber>
        <LevelName>FHEQ level (Framework for Higher Education Qualifications) ' Masters/Integrated Masters P4 ' </LevelName>
      </FheqLevel>
    </FheqLevels>
    <Ects>
      <MaxUnits>European Credit Transfer &amp; Accumulation System Rating :   7.5</MaxUnits>
    </Ects>
  </OfferedBy>
  <MarketingOverview Applicant="Y" Label="Marketing Course unit overview" Student="">
    <Content>&lt;p&gt;This unit consists of two areas: Educational Media and Communication. Each component&amp;nbsp;includes one study day,&amp;nbsp;incorporating&amp;nbsp;pre-course reading, plenary sessions, group work, online activities and one formative assessment task.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Educational Media &lt;/strong&gt;&lt;/p&gt;&lt;p&gt;This component consists of the following areas of study:&lt;/p&gt;&lt;ul&gt;	&lt;li&gt;		Evaluation of resources (including a pre-workshop activity and a formative assessment during the workshop day)&lt;/li&gt;	&lt;li&gt;		Educational learning theories relevant to online teaching and learning&lt;/li&gt;	&lt;li&gt;		Development of eLearning materials (bringing together theory and application of eLearning)&lt;/li&gt;	&lt;li&gt;		Use of social media (including pre-workshop activities)&lt;/li&gt;	&lt;li&gt;		Current trends and developments in educational media and online learning&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Communication&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;This area of study introduces programme participants to a range of issues and teaching/learning processes in relation to medical students and trainees. Programme participants will critically assess the issues within clinical communication.&lt;/p&gt;</Content>
  </MarketingOverview>
  <UnitOverview Applicant="" Label="Course unit overview" Student="Y">
    <Content>&lt;p&gt;This unit consists of two areas: Educational Media and Communication. Each component includes one study day, incorporating pre-course reading, plenary sessions, group work, online activities and one formative assessment task.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Educational Media &lt;/strong&gt;&lt;/p&gt;&lt;p&gt;This component consists of the following areas of study:&lt;/p&gt;&lt;ul&gt;	&lt;li&gt;		Evaluation of resources (including a pre-workshop activity and a formative assessment during the workshop day)&lt;/li&gt;	&lt;li&gt;		Educational learning theories relevant to online teaching and learning&lt;/li&gt;	&lt;li&gt;		Development of eLearning materials (bringing together theory and application of eLearning)&lt;/li&gt;	&lt;li&gt;		Use of social media (including pre-workshop activities)&lt;/li&gt;	&lt;li&gt;		Current trends and developments in educational media and online learning&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Communication&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;This area of study introduces programme participants to a range of issues and teaching/learning processes in relation to medical students and trainees. Programme participants will critically assess the issues within clinical communication.&lt;/p&gt;</Content>
  </UnitOverview>
  <Aims Applicant="Y" Label="Aims" Student="Y">
    <Content>&lt;p&gt;The course unit aims to enable programme participants to:&lt;/p&gt;&lt;ul&gt;	&lt;li&gt;		Demonstrate a critical awareness of the applicability of a range of educational media resources which can be used with students&lt;/li&gt;	&lt;li&gt;		Critically evaluate various approaches to teaching clinical communication and giving feedback&lt;/li&gt;&lt;/ul&gt;</Content>
  </Aims>
  <LearningOutcomes Applicant="Y" Label="Learning outcomes" Student="Y">
    <Content>&lt;p&gt;&lt;strong&gt;Knowledge and Understanding&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;	&lt;li&gt;		Demonstrate an understanding of educational media and associated learning theories.&lt;/li&gt;	&lt;li&gt;		Critically analyse the evidence base that underpins why communication is taught in medical education.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;strong&gt;Intellectual Skills&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;	&lt;li&gt;		Critically evaluate issues concerned with educational media.&lt;/li&gt;	&lt;li&gt;		Understand how theory relates to practice in relation to communication teaching.&lt;/li&gt;	&lt;li&gt;		Observe and practice giving and receiving feedback.&lt;/li&gt;	&lt;li&gt;		Critically analyse the use of communication skills in own teaching and that of students.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&amp;nbsp;&lt;strong&gt;Practical Skills&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;	&lt;li&gt;		Apply a range of educational media resources in their teaching and learning.&lt;/li&gt;	&lt;li&gt;		Design and implement detailed search strategies.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Transferable Skills and Personal Qualities&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;	&lt;li&gt;		Engage in systematic and critical reflection on one&amp;#39;s own practice and the practice of others when using educational media.&lt;/li&gt;	&lt;li&gt;		Develop critical skills in evaluating academic resources.&lt;/li&gt;	&lt;li&gt;		Develop an action plan for improving feedback in own teaching practice.&lt;/li&gt;	&lt;li&gt;		Engage in systematic and critical reflection on both one&amp;#39;s own practice and the practice of others in a variety of contexts.&lt;/li&gt;&lt;/ul&gt;</Content>
  </LearningOutcomes>
  <Knowledge Applicant="Y" Label="Knowledge and understanding" Student="Y">
    <Content></Content>
  </Knowledge>
  <IntellectualSkills Applicant="Y" Label="Intellectual skills" Student="Y">
    <Content></Content>
  </IntellectualSkills>
  <PracticalSkills Applicant="Y" Label="Practical skills" Student="Y">
    <Content></Content>
  </PracticalSkills>
  <TransferableSkills Applicant="Y" Label="Transferable skills and personal qualities" Student="Y">
    <Content></Content>
  </TransferableSkills>
  <EmployabilitySkillsList Applicant="Y" Label="Employability skills" Student="Y">
    <Skill>
      <SkillId>Analytical skills</SkillId>
      <SkillDescription>Critically examine a problem, which requires attention to detail, thoroughly, with perseverance and maintaining focus.</SkillDescription>
    </Skill>
    <Skill>
      <SkillId>Project management</SkillId>
      <SkillDescription>Meeting deadlines, to demonstrate strong organisational skills.</SkillDescription>
    </Skill>
    <Skill>
      <SkillId>Oral communication</SkillId>
      <SkillDescription>Develop strong communication skills, to contribute effectively to in-class discussions.</SkillDescription>
    </Skill>
    <Skill>
      <SkillId>Problem solving</SkillId>
      <SkillDescription>Engage with educational media to apply a range of strategies to one's own teaching skills.</SkillDescription>
    </Skill>
    <Skill>
      <SkillId>Research</SkillId>
      <SkillDescription>Identify data sources, gather information and critically analyse evidence base, to develop an action plan, to improve giving feedback.</SkillDescription>
    </Skill>
    <Skill>
      <SkillId>Written communication</SkillId>
      <SkillDescription>Use a range of  IT skills to fulfill written demands.</SkillDescription>
    </Skill>
  </EmployabilitySkillsList>
  <Syllabus Applicant="Y" Label="Syllabus" Student="Y">
    <Content></Content>
  </Syllabus>
  <TeachingMethods Applicant="Y" Label="Teaching and learning methods" Student="Y">
    <Content>&lt;p&gt;&lt;strong&gt;Study Days:&lt;/strong&gt;&amp;nbsp; 2 study days for this course unit component (1 &amp;ndash; Educational Media; 1 &amp;ndash; Communication), to include pre-attendance tasks, plenary sessions, group work&amp;nbsp;(formative assessment tasks included).&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Reflective Learning Portfolio:&lt;/strong&gt; Programme participants will meet with their peer mentor twice during the academic year. The tutor will encourage the programme participant to self-assess the Reflective Learning Portfolio and will then provide feedback (formative assessment task).&lt;/p&gt;</Content>
  </TeachingMethods>
  <AssessmentMethods Applicant="Y" Label="Assessment methods" Student="Y">
    <IntroText> </IntroText>
    <Method>
      <MethodId>2</MethodId>
      <MethodName>Written assignment (inc essay)</MethodName>
      <MethodWeight>100%</MethodWeight>
    </Method>
  </AssessmentMethods>
  <FeedbackMethods Applicant="Y" Label="Feedback methods" Student="Y">
    <Content>&lt;p&gt;Written assignment - comprehensive feedback is provided online, using Blackboard, giving marks and written comments.&lt;/p&gt;</Content>
  </FeedbackMethods>
  <RequirementsList Applicant="Y" Label="Pre/co-requisites" Student="Y">
    <Requirement>
      <UnitCode></UnitCode>
      <UnitTitle></UnitTitle>
      <RequirementType></RequirementType>
      <Description></Description>
    </Requirement>
    <AdditionalRequirement></AdditionalRequirement>
  </RequirementsList>
  <AcademicPrograms Applicant="Y" Label="Academic programmes" Student="Y">
    <AcademicProgram>
      <Program>MSc Medical Education</Program>
      <Plan>MSc Medical Education</Plan>
      <Level>PGDT Taught Component</Level>
      <Requirement>Mandatory</Requirement>
    </AcademicProgram>
    <AcademicProgram>
      <Program>PG Dip Medical Education</Program>
      <Plan>PG Dip Medical Education</Plan>
      <Level>PGDT Taught Component</Level>
      <Requirement>Mandatory</Requirement>
    </AcademicProgram>
  </AcademicPrograms>
  <FreeChoice Applicant="Y" Label="Available as a free choice unit?" Student="Y">
    <Content>N</Content>
  </FreeChoice>
  <Accreditation Applicant="Y" Label="Accreditation" Student="Y">
    <Content>&lt;p&gt;The Postgraduate Certificate &amp;#39;Medical Education&amp;#39; programme is accredited by both the Higher Education Academy (HEA) and Academy of Medical Educations (AoME).&lt;/p&gt;&lt;p&gt;The HEA is a national and independent organisation, funded by the four UK HE funding bodies and by subscriptions and grants. Their mission is to use their expertise and resources to support the higher education community in order to&lt;br /&gt;enhance the quality and impact of learning and teaching. They do this by recognising and rewarding excellent teaching, bringing together people and resources to research and share best practice, and by helping to influence, shape and implement policy.&lt;/p&gt;&lt;p&gt;AoME accreditation provides an independent validation of the quality of the PG Certificate Medical Education programme, judged against the AoME&amp;rsquo;s Professional Standards. Participants who successfully complete the PG Certificate are eligible to apply for full membership of the Academy of Medical Educators, without going through the individual assessment process.&amp;nbsp; Membership of the AoME allows the use of the postnominal letters MAcadMEd, and signifies that the participant has been judged to meet the AoME&amp;rsquo;s Professional Standards for Medical Educators at an appropriate level.&lt;/p&gt;</Content>
  </Accreditation>
  <RecommendedReading Applicant="Y" Label="Recommended reading" Student="Y">
    <Content></Content>
  </RecommendedReading>
  <StudyHours Applicant="Y" Label="Study hours" Student="Y">
    <IntroText> </IntroText>
    <ScheduledHours Applicant="Y" Label="Scheduled activity hours" Student="Y">
      <ActivityHours>
        <ActivityType>Seminars</ActivityType>
        <Hours>14</Hours>
      </ActivityHours>
    </ScheduledHours>
    <PlacementHours Applicant="Y" Label="Placement hours" Student="Y">
      <ActivityHours>
        <ActivityType></ActivityType>
        <Hours>0</Hours>
      </ActivityHours>
    </PlacementHours>
    <TotalHours Applicant="Y" Label="Independent study hours" Student="Y">
      <Hours>136</Hours>
    </TotalHours>
  </StudyHours>
  <Notes Applicant="Y" Label="Additional notes" Student="Y">
    <Content></Content>
  </Notes>
</CourseUnit>
