Business and Media Arabic

MEST30180 Business and Media Arabic 20 Full year Undergraduate Level 3 Orieb Masadeh-Tate Unit coordinator Arabic and Middle Eastern Studies 1 FHEQ level (Framework for Higher Education Qualifications) ' Last part of a Bachelors ' European Credit Transfer & Accumulation System Rating : 10.0 This course integrates Business Arabic (Semester 1) and Media Arabic (Semester 2) to develop advanced linguistic, analytical, and professional skills in Arabic for vocational and academic purposes.In Semester 1, the course focuses on Business Arabic, introducing students to the language of commerce, e-commerce, digital marketing, and business communication in the Arab world. Students engage with authentic business texts and case studies, developing skills in summarisation, critical reading, and professional writing.In Semester 2, the focus shifts to Arabic Media, where students analyse authentic news texts and audio-visual materials from a range of Arabic media outlets. Students develop skills in journalistic writing, critical media analysis, listening comprehension, and oral and written summarisation, while engaging with issues of bias, framing, ethics, and media discourse.The course is delivered entirely in Arabic and is designed for advanced learners requiring Arabic for professional, academic, or international career contexts.  This course integrates Business Arabic (Semester 1) and Media Arabic (Semester 2) to develop advanced linguistic, analytical, and professional skills in Arabic for vocational and academic purposes.In Semester 1, the course focuses on Business Arabic, introducing students to the language of commerce, e-commerce, digital marketing, and business communication in the Arab world. Students engage with authentic business texts and case studies, developing skills in summarisation, critical reading, and professional writing.In Semester 2, the focus shifts to Arabic Media, where students analyse authentic news texts and audio-visual materials from a range of Arabic media outlets. Students develop skills in journalistic writing, critical media analysis, listening comprehension, and oral and written summarisation, while engaging with issues of bias, framing, ethics, and media discourse.The course is delivered entirely in Arabic and is designed for advanced learners requiring Arabic for professional, academic, or international career contexts.  With the growing importance of the Middle East in international affairs and initiatives to integrate the Arab world into the global economy, there is an increasing need for graduates who possess advanced Arabic language skills alongside a strong understanding of media and business practices in the Arab world.The course aims to provide students with:<ul><li>The tools to access, interpret, and critically analyse Arabic media information</li><li>An introduction to the vocabulary, style, and content of Arabic press and broadcast media</li><li>Practical training in comprehending specialised vocabulary and discourse through reading, analysing, listening, debating, and summarising authentic texts</li><li>Opportunities to develop competence in actively using specialist business and media vocabulary in Arabic</li><li>The ability to carry out a range of practical tasks in professional business and media contexts </li></ul> <ul><li>Write compelling and factual news articles in Arabic.  </li><li>Employ specialised media and business vocabulary to produce professional content and analyse complex topics in Arabic.</li><li>Identify and critique journalistic techniques and biases in language reporting.</li><li>Demonstrate an understanding of media ethics and their application in Arabic news writing.</li><li>Develop and implement e-commerce strategies tailored to Arabic-speaking markets.</li><li>Design and execute effective digital marketing campaigns in Arabic.</li><li>Identify and address risks in e-commerce, including cybersecurity and ethical considerations, within the Arab world. </li></ul> <ul><li>Comprehend a wide range of media communications: Writing, interviewing, broadcasting, reporting, news coverage, etc.</li><li>Analyse different aspects of Arab businesses or a particular company or commercial organisation</li></ul> <ul><li>The ability to read, analyse and translate articles and orally summarise news.</li></ul>  <ul><li>Develop their ability to improve their own learning and performance by identifying strengths and weaknesses;</li><li>Enhance their personal organisation and time management skills;</li><li>Further develop the ability to work independently;</li><li>Strengthen their interpersonal and communicative skills;</li><li>Heighten their awareness of and responsiveness to cultural diversity and intercultural communication;</li><li>Improve their ability to present information and analysis in a precise and orderly fashion.</li><li>Group work contributes to the development of interpersonal and communicative skills and to the capability to work in a team.</li></ul> Other This course unit is essential to those students who wish to use their Arabic language to work in a field related to the media and business; as it increases their skills in comprehending both the language of the press and that business. The course consists of blended learning combining face-to-face instruction with guided online learning via Canvas.Semester 1 (Business Arabic):Emphasis on reading, vocabulary development, written summarisation, and analysis of business-related texts.Semester 2 (Media Arabic):Emphasis on listening, reading, journalistic analysis, and summarisation of Arabic media content.Students work individually and in groups to discuss concepts, analyse texts, and present ideas related to media and business topics. Listening and speaking skills are developed through exposure to authentic news broadcasts, interviews, blogs, and articles.Sources include Al-Jazeera, Al-Arabiya, BBC Arabic, Al-Ahram, Al-Quds, and other Arabic-language media outlets. 0 Other 100% <figure class="table"><table aria-rowcount="5" border="1" data-tablelook="480" data-tablestyle="MsoNormalTable"><tbody><tr aria-rowindex="1" role="row"><td data-celllook="4369" role="rowheader">Assessment task  </td><td data-celllook="4369" role="columnheader">Formative or Summative </td><td data-celllook="4369" role="columnheader">Weighting within unit (if summative) </td></tr><tr aria-rowindex="2" role="row"><td colspan="3" data-celllook="4369" role="rowheader">Semester 1: Business</td></tr><tr aria-rowindex="3" role="row"><td data-celllook="4369" role="rowheader">Aural Summarising - Week 10</td><td data-celllook="4369">Summative </td><td data-celllook="4369">10%</td></tr><tr><td>Written Exam - Week 12</td><td>Summative </td><td>20%</td></tr><tr><td colspan="3">Semester 2: Media </td></tr><tr><td data-celllook="4369" role="rowheader">Aural Summarising - Week 11/12</td><td data-celllook="4369">Summative</td><td data-celllook="4369">20%</td></tr><tr><td>Written Exam - May/June</td><td data-celllook="4369">Summative</td><td>50%</td></tr></tbody></table></figure> For Erasmus and Exchange students all assessments for this unit are in person, on campus. There are no alternative assessments available for this course. <figure class="table" style="width:662px;"><table border="1" cellpadding="0" cellspacing="0" width="0"><tbody><tr><td style="width:321px;">Feedback method</td><td style="width:340px;">Formative or Summative</td></tr><tr><td style="width:321px;"><ul><li>Formative feedback on weekly assignment</li><li>In-class comments on language learning and students’ performance in Oral and Written Arabic</li><li>Written comments on assignments/homework throughout the year</li><li>Face to face feedback if required</li></ul></td><td style="width:340px;">Formative</td></tr><tr><td style="width:321px;"><ul><li>Feedback sheets indicating the quality of the exam performance in the various categories will be available to students</li></ul></td><td style="width:340px;">Summative</td></tr></tbody></table></figure>  MEST51042 Arabic Language 4 Pre-Requisite Compulsory Successful completion of MEST 51042 followed by an academic year of residence in an Arabic speaking country or equivalent.  For joint degree programmes; Successful completion of MEST 51042 followed by a minimum of one semester of residence in an Arabic speaking country or equivalent.  Available on Arabic Studies, MLBM (Arabic) and any degree with Arabic as a major language.  Available as free choice depending on the student’s level in Arabic. At least a C1 level of the CEFR and subject to level assessment by the course unit coordinator.  For Erasmus and Exchange students this unit is only open for students who have previously studied Arabic up to a C1 level of the CEFR.     Y Recommended Texts (Media) :<ol><li>Ashtiany, J. Media Arabic (Edinburgh: Edinburgh University Press, 1997)</li><li>Kendall, E. The Top 1000 Words for Understanding Media Arabic (Washington: Georgetown University Press, 2005)</li><li>Lahlali, M. Advanced Media Arabic (Edinburgh: Edinburgh University Press, 2008)</li><li>Wehr, H., & Cowan, J. M. (1980). A dictionary of modern written Arabic (Arabic and English), Beirut: Librarie du Liban</li></ol>Recommended Texts (Business)<ol><li>Mili, A. (2011) Arabic for Business Studies, Amel Mili, The lauder Institute, The University of Pennsylvania</li><li>Rammuny, R. (2000) Business Arabic (Advanced Level) - Authentic Texts and Audio Visual Materials, University of Michigan Press.</li><li>Bassiouney, R. (2010) Arabic and the media : linguistic analyses and applications. Leiden ; Boston: Brill. </li></ol> Lectures 22 Seminars 11 0 167