Introduction to Sport Business: Innovation, Marketing Strategy & Sustainability

UCIL23022 Introduction to Sport Business: Innovation, Marketing Strategy & Sustainability 20 Semester 2 Undergraduate Level 2 Robert Martin Unit coordinator 1 FHEQ level (Framework for Higher Education Qualifications) ' Middle part of Bachelors ' European Credit Transfer & Accumulation System Rating : 10.0 Are you interested in the dynamic and fast-paced world of professional sports? Do you have a passion for innovation and want to explore how an entrepreneurial approach can drive positive change in this industry? This unit is designed to provide you with an exciting introduction to the professional sports industry and equip you with transferable skills and experiences that will support you in your future career.The sports business is a thriving global industry valued at over £400 billion, captivating billions of viewers worldwide. Whether it's watching your favourite team on TV, or engaging with sports content on your phone, the influence and reach of this industry are unparalleled, with nearly half the world population participating. However, alongside its growth, the sports industry faces numerous challenges, including corruption, doping scandals, and the complex interplay of sports and geopolitics. Our unit will immerse you in this fascinating context, enabling you to critically analyse and situate new business ideas within this dynamic landscape.Throughout the unit we adopt an industry-led approach, offering you the opportunity to act as a sports consultant. Firstly, working in teams, you'll undertake an analysis of different sports industries, using analytical frameworks and exploring sustainable approaches.Working individually, you'll select an organisation within the industry and take an entrepreneurial approach to develop a new product or service. With creativity as your fuel and market research as your compass, you'll craft a cutting-edge marketing strategy to drive the success of your venture. Are you interested in the dynamic and fast-paced world of professional sports? Do you have a passion for innovation and want to explore how an entrepreneurial approach can drive positive change in this industry? This unit is designed to provide you with an exciting introduction to the professional sports industry and equip you with transferable skills and experiences that will support you in your future career.The sports business is a thriving global industry valued at over £400 billion, captivating billions of viewers worldwide. Whether it's watching your favourite team on TV, or engaging with sports content on your phone, the influence and reach of this industry are unparalleled, with nearly half the world population participating. However, alongside its growth, the sports industry faces numerous challenges, including corruption, doping scandals, and the complex interplay of sports and geopolitics. Our unit will immerse you in this fascinating context, enabling you to critically analyse and situate new business ideas within this dynamic landscape.Throughout the unit we adopt an industry-led approach, offering you the opportunity to act as a sports consultant. Firstly, working in teams, you'll undertake an analysis of different sports industries, using analytical frameworks and exploring sustainable approaches.Working individually, you'll select an organisation within the industry and take an entrepreneurial approach to develop a new product or service. With creativity as your fuel and market research as your compass, you'll craft a cutting-edge marketing strategy to drive the success of your venture. This unit provides an introduction to the sports industry focussing on innovation, marketing strategy and sustainability. The aim is for students to develop intellectual skills and a deeper understanding of relevant theory and concepts by adopting an entrepreneurial approach in the sports industry.Students will gain an understanding of innovation, leadership, new business ventures, marketing, industry structures, organisations, and stakeholders as well as challenges to entrepreneurial activity and sustainable value creation. On successful completion of the unit, you will be able to:Understand the role of entrepreneurship in the context of innovation and business development, in the sport industryDemonstrate an understanding of how to analyse market trends, challenges, innovation, and sustainability issues in the sport industryDemonstrate knowledge and understanding of what business models and marketing is, and how this can be applied in the sports industryApply the tools of strategic management, analyse the position of an organisation, and determine the options available to an organisation, in the context of the sport industryDemonstrate a knowledge of sustainability issues within the context of business development and both environmental and social responsibility Understand the role of entrepreneurship in the context of innovation and business development, in the sport industry.Demonstrate an understanding and how to analyse market trends, challenges, innovation, and sustainability issues in the sport industry  Demonstrate knowledge and understanding of what business models and marketing is, and how this can be applied in the sports industry.Apply the tools of strategic management, analyse the position of an organisation, and determine the options available to an organisation, in the context of the sport industry.Demonstrate a knowledge of sustainability issues within the context of business development and both environmental and social responsibility.  Evaluate and apply a holistic and systemic approach to investigating complex, open-ended problems using analytical skills and industry analysis.Work across traditional disciplinary boundaries in order to develop innovative strategies and proposals.  Assess and apply a framework to employ problem solving skills in examining complex, multi-criteria issues that incorporate uncertainty, conflicts of interest and understanding the competitive and social environmentConstruct an argument and business case using creative thinking skills and evaluation of ideas, using critical analysis of data and evidence.  Apply and develop information literacy skillsApply problem solving skills within the context of a team projectResearch and critically analyse information from published literature and internet sources to produce written reports  Create and deliver a presentation using PowerPoint or similar tools.Reflecting and analysing what has been learned through the experience  Work collaboratively as a member of a diverse team, contributing to the development of effective team dynamics and project management processesDevelop skills in structuring, and communicating ideas and proposals, and demonstrate them in the context of an assessed presentation and business style report.Appreciate the value of creativity, leadership, teamwork, and innovation within an organisation.Enhance creative thinking and business research skills.Apply reflective practice to engage in continuing self-improvement in a professional context  Introduction to the Sports IndustryThe Role of Sport: Society and CommercialisationSporting Industries: Analysis and Market ResearchInnovation, Technology and the Sports IndustryAn Entrepreneurial Mindset and Business ModelsSustainability and the Sports IndustryMarketing, Communication and Sponsorship in the Sports IndustrySport for Good? Governance, Ethics and Social EnterpriseSporting Events: Delivery, Impact and Sustainability This unit is delivered face to face.12 x 2 hour Lectures (a mixture of in-person lectures and pre-recorded material)6 x 1 hour SeminarsGroup Project - Students will work in groups to create and deliver a presentationGuest Speakers will provide expert insight into practice through live and/or pre recorded content 3 Report 70% 5 Portfolio 15% 7 Oral assessment/presentation 15% Students will have multiple opportunities to get feedback.LecturesStudents will be provided feedback during in lecture activity  They are also encouraged to ask questions throughout, specifically after activities and at the conclusion of topicsDiscussion BoardStudents are able to ask questions and gain feedback by posting questions on the discussion board at any time during the course.Additionally, they are able to submit questions directly via email Formative Assessment – Blackboard QuizStudent will be provided with immediate feedback upon completion of the quizGeneral feedback will also be provided in the lectures following the quizSummative Assessments  Group PresentationStudents will be provided with group feedback based on their presentationStudents will also be provided with general feedback on the cohorts presentation once the presentation have been submitted and assessedIndividual ReportStudents will be provided with feedback following the assessment of their individual report  Y Hoyle, R., Misener, K., Naranaine, L.M., & Ordway, c. (2022). Sport Management Principles and Applications (6th Edition) Routledge.Ratten, J. & Ferreira, J.J. (2016). Sport Entrepreneurship and Innovation, RoutledgeDesbordes, M., Aymar, P., & Hautbois, C. (2019). The Global Sport Economy, Contemporary Issues RoutledgeOsterwalder, A; Pigneur, Y; Clark, T. (2010). Business Model Generation: A Handbook For Visionaries, Game Changers, and ChallengersKotler, P. and Armstrong, G., (2018). Principles of Marketing (17th Global ed.). Pearson Education Inc.Valentin, E.K., (2014). Business Planning and Market Strategy SAGE Publications.Laasch, O. (2021). Principles of Management: Practicing Ethics, Responsibility, Sustainability 2nd Edition. London: Sage.  0 0 0